Director Bruce Taylor Increases Stake in Mission Produce
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jun 29 2026
0mins
Source: NASDAQ.COM
- Share Acquisition: Director Bruce Taylor disclosed the purchase of 100,000 shares of Mission Produce on June 22 and 23, 2026, for approximately $1.13 million, boosting his direct and indirect ownership to over 6.7 million shares, indicating strong confidence in the company's future.
- Positive Market Reaction: The average purchase price of $11.28 per share reflects Taylor's optimism about Mission Produce, as he chooses to increase his investment despite market headwinds, demonstrating trust in the company's long-term growth potential.
- Optimistic Industry Outlook: Management expects a bumper crop of avocados this year, which may lower prices but should still enhance business performance, while investments in mangoes and blueberries are also anticipated to yield better results.
- Insider Buying Trend: Insiders at Mission Produce have been aggressively buying shares this year, typically indicating confidence in future price increases, and Taylor's substantial purchase further bolsters market sentiment towards the company.
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Analyst Views on AVO
Wall Street analysts forecast AVO stock price to rise
1 Analyst Rating
1 Buy
0 Hold
0 Sell
Moderate Buy
Current: 13.450
Low
17.00
Averages
17.00
High
17.00
Current: 13.450
Low
17.00
Averages
17.00
High
17.00
About AVO
Mission Produce, Inc. is engaged in the farming, packaging, marketing, and distribution of avocados to food retailers, distributors and produce wholesalers. It operates through three segments: Marketing and Distribution, International Farming, and Blueberries. Its Marketing and Distribution segment sources fruit from growers and then distributes the fruit through its global distribution network. Its International Farming segment owns and operates orchards from which all fruit produced is sold to its Marketing and Distribution segment. Its farming activities range from cultivating early-stage plantings to harvesting from mature trees. Its Blueberries segment is a farming operation that cultivates blueberry plants in Peru. It provides value-added services including ripening, bagging, custom packaging, logistical management, and quality assurance. The Company also provides its customers with merchandising and promotional support, insights on market trends and hands-on training.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Director Jay Pack Acquires 40,000 Shares of Mission Produce
- Stock Acquisition: Director Jay Pack acquired 40,000 shares of Mission Produce on June 30, 2026, at approximately $12.10 per share for a total transaction value of about $484,000, increasing his direct ownership to 579,965 shares, indicating his bullish outlook on the company's future.
- Market Rebound Signal: This purchase occurred after Mission Produce's stock fell to a 52-week low of $10.07, suggesting Pack views the current stock price as undervalued, with a forward price-to-earnings ratio of 14.6 indicating a favorable buying opportunity.
- Declining Financial Performance: Mission Produce reported a revenue drop from $380.3 million to $290.9 million for the fiscal second quarter of 2026, primarily due to falling avocado prices that compressed margins, resulting in a net loss of $7.4 million compared to a net income of $3 million the previous year, highlighting the challenges the company faces.
- Investor Caution: Despite Pack's stock purchase, the Motley Fool analyst team did not include Mission Produce in their current list of top investment stocks, advising investors to exercise caution, especially in light of the company's declining performance.
See More
Board Member Increases Stake in Mission Produce
- Share Purchase Details: Board member Jay A. Pack acquired 40,000 shares of Mission Produce for approximately $484,000, increasing his direct holdings to 579,965 shares, which indicates a bullish outlook on the company's future prospects.
- Ownership Proportion Change: This transaction raised Pack's direct holdings by 7.41% from a pre-trade position of 540,000 shares, reflecting a strategy of moderate reinvestment amidst market fluctuations.
- Market Context Analysis: With Mission Produce shares priced at $12.10, Pack's purchase signals confidence in the stock, particularly after the company’s shares recently hit a 52-week low.
- Financial Performance Overview: Despite Mission Produce reporting a decline in sales from $380.3 million to $290.9 million, resulting in a net loss of $7.4 million, its long-term market position and vertically integrated model continue to offer potential value for investors.
See More
Board Member Increases Stake in Mission Produce
- Share Purchase Details: Board member Jay A. Pack purchased 40,000 shares of Mission Produce on June 30 at an average price of $12.10 per share, totaling approximately $484,000, which increased his direct holdings to 579,965 shares valued at $6.8 million, indicating confidence in the company's future prospects.
- Ownership Proportion Change: This transaction raised Pack's direct holdings by 7.41% from a pre-trade level of 540,000 shares, reflecting a moderate reinvestment strategy during a market downturn, suggesting he views the company as undervalued.
- Market Context Analysis: Following a drop to a 52-week low of $10.07 on June 8, Pack's purchase signals his belief in the stock's recovery potential, especially after the company reported a significant revenue decline to $290.9 million in Q2.
- Investor Considerations: While Pack's acquisition reflects optimism about the company's future, analysts note that Mission Produce is not currently listed among the top investment stocks, urging investors to carefully assess market conditions and the company's financial health before making decisions.
See More
Insider Buying Analysis: Sprott Focus Trust and Mission Produce
- Sprott Focus Trust Purchase: On Monday, George Whitney bought 88,058 shares of FUND at $9.63 each for a total of $847,999, indicating confidence in the stock despite it trading at $9.48, which is 1.6% below his purchase price.
- Investment History: Over the past year, Whitney has made four purchases of FUND, totaling $5.02 million at an average cost of $8.55 per share, demonstrating a long-term bullish outlook and commitment to the stock.
- Mission Produce Insider Buying: On Tuesday, Director Jay A. Pack purchased 40,000 shares of AVO at $12.10 each for a total investment of $484,000, reflecting his confidence in the company's future prospects amid current market conditions.
- Pack's Investment Record: In the last twelve months, Pack has made two purchases of AVO, totaling $2.55 million at an average price of $11.29 per share, indicating his ongoing support and optimism for Mission Produce.
See More
Director Bruce C. Taylor Increases Stake in Mission Produce
- Share Acquisition: Director Bruce C. Taylor purchased 100,000 shares of Mission Produce on June 22 and 23, 2026, for approximately $1.13 million, indicating strong confidence in the company's future prospects.
- Ownership Structure Change: Following this transaction, Taylor's direct holdings increased to 755,505 shares while indirect holdings remained unchanged, underscoring his significant control and influence within the company.
- Market Timing Analysis: Taylor acquired shares at a weighted average price of $11.28, slightly below the June 23 market close of $11.71, suggesting a tactical entry point near a short-term low, which may indicate potential for future price appreciation.
- Optimistic Industry Outlook: Management anticipates a bumper crop of avocados this year, which may lower prices but improve overall business performance, and Taylor's purchase reflects strong confidence in the company's growth trajectory.
See More
Director Bruce Taylor Increases Stake in Mission Produce
- Share Acquisition: Director Bruce Taylor disclosed the purchase of 100,000 shares of Mission Produce on June 22 and 23, 2026, for approximately $1.13 million, boosting his direct and indirect ownership to over 6.7 million shares, indicating strong confidence in the company's future.
- Positive Market Reaction: The average purchase price of $11.28 per share reflects Taylor's optimism about Mission Produce, as he chooses to increase his investment despite market headwinds, demonstrating trust in the company's long-term growth potential.
- Optimistic Industry Outlook: Management expects a bumper crop of avocados this year, which may lower prices but should still enhance business performance, while investments in mangoes and blueberries are also anticipated to yield better results.
- Insider Buying Trend: Insiders at Mission Produce have been aggressively buying shares this year, typically indicating confidence in future price increases, and Taylor's substantial purchase further bolsters market sentiment towards the company.
See More
Director Jay Pack Acquires 40,000 Shares of Mission Produce
- Stock Acquisition: Director Jay Pack acquired 40,000 shares of Mission Produce on June 30, 2026, at approximately $12.10 per share for a total transaction value of about $484,000, increasing his direct ownership to 579,965 shares, indicating his bullish outlook on the company's future.
- Market Rebound Signal: This purchase occurred after Mission Produce's stock fell to a 52-week low of $10.07, suggesting Pack views the current stock price as undervalued, with a forward price-to-earnings ratio of 14.6 indicating a favorable buying opportunity.
- Declining Financial Performance: Mission Produce reported a revenue drop from $380.3 million to $290.9 million for the fiscal second quarter of 2026, primarily due to falling avocado prices that compressed margins, resulting in a net loss of $7.4 million compared to a net income of $3 million the previous year, highlighting the challenges the company faces.
- Investor Caution: Despite Pack's stock purchase, the Motley Fool analyst team did not include Mission Produce in their current list of top investment stocks, advising investors to exercise caution, especially in light of the company's declining performance.
See More
Board Member Increases Stake in Mission Produce
- Share Purchase Details: Board member Jay A. Pack acquired 40,000 shares of Mission Produce for approximately $484,000, increasing his direct holdings to 579,965 shares, which indicates a bullish outlook on the company's future prospects.
- Ownership Proportion Change: This transaction raised Pack's direct holdings by 7.41% from a pre-trade position of 540,000 shares, reflecting a strategy of moderate reinvestment amidst market fluctuations.
- Market Context Analysis: With Mission Produce shares priced at $12.10, Pack's purchase signals confidence in the stock, particularly after the company’s shares recently hit a 52-week low.
- Financial Performance Overview: Despite Mission Produce reporting a decline in sales from $380.3 million to $290.9 million, resulting in a net loss of $7.4 million, its long-term market position and vertically integrated model continue to offer potential value for investors.
See More
Board Member Increases Stake in Mission Produce
- Share Purchase Details: Board member Jay A. Pack purchased 40,000 shares of Mission Produce on June 30 at an average price of $12.10 per share, totaling approximately $484,000, which increased his direct holdings to 579,965 shares valued at $6.8 million, indicating confidence in the company's future prospects.
- Ownership Proportion Change: This transaction raised Pack's direct holdings by 7.41% from a pre-trade level of 540,000 shares, reflecting a moderate reinvestment strategy during a market downturn, suggesting he views the company as undervalued.
- Market Context Analysis: Following a drop to a 52-week low of $10.07 on June 8, Pack's purchase signals his belief in the stock's recovery potential, especially after the company reported a significant revenue decline to $290.9 million in Q2.
- Investor Considerations: While Pack's acquisition reflects optimism about the company's future, analysts note that Mission Produce is not currently listed among the top investment stocks, urging investors to carefully assess market conditions and the company's financial health before making decisions.
See More
Insider Buying Analysis: Sprott Focus Trust and Mission Produce
- Sprott Focus Trust Purchase: On Monday, George Whitney bought 88,058 shares of FUND at $9.63 each for a total of $847,999, indicating confidence in the stock despite it trading at $9.48, which is 1.6% below his purchase price.
- Investment History: Over the past year, Whitney has made four purchases of FUND, totaling $5.02 million at an average cost of $8.55 per share, demonstrating a long-term bullish outlook and commitment to the stock.
- Mission Produce Insider Buying: On Tuesday, Director Jay A. Pack purchased 40,000 shares of AVO at $12.10 each for a total investment of $484,000, reflecting his confidence in the company's future prospects amid current market conditions.
- Pack's Investment Record: In the last twelve months, Pack has made two purchases of AVO, totaling $2.55 million at an average price of $11.29 per share, indicating his ongoing support and optimism for Mission Produce.
See More
Director Bruce C. Taylor Increases Stake in Mission Produce
- Share Acquisition: Director Bruce C. Taylor purchased 100,000 shares of Mission Produce on June 22 and 23, 2026, for approximately $1.13 million, indicating strong confidence in the company's future prospects.
- Ownership Structure Change: Following this transaction, Taylor's direct holdings increased to 755,505 shares while indirect holdings remained unchanged, underscoring his significant control and influence within the company.
- Market Timing Analysis: Taylor acquired shares at a weighted average price of $11.28, slightly below the June 23 market close of $11.71, suggesting a tactical entry point near a short-term low, which may indicate potential for future price appreciation.
- Optimistic Industry Outlook: Management anticipates a bumper crop of avocados this year, which may lower prices but improve overall business performance, and Taylor's purchase reflects strong confidence in the company's growth trajectory.
See More
Director Bruce Taylor Increases Stake in Mission Produce
- Share Acquisition: Director Bruce Taylor disclosed the purchase of 100,000 shares of Mission Produce on June 22 and 23, 2026, for approximately $1.13 million, boosting his direct and indirect ownership to over 6.7 million shares, indicating strong confidence in the company's future.
- Positive Market Reaction: The average purchase price of $11.28 per share reflects Taylor's optimism about Mission Produce, as he chooses to increase his investment despite market headwinds, demonstrating trust in the company's long-term growth potential.
- Optimistic Industry Outlook: Management expects a bumper crop of avocados this year, which may lower prices but should still enhance business performance, while investments in mangoes and blueberries are also anticipated to yield better results.
- Insider Buying Trend: Insiders at Mission Produce have been aggressively buying shares this year, typically indicating confidence in future price increases, and Taylor's substantial purchase further bolsters market sentiment towards the company.
See More
