El Pollo Loco Launches Loco Days Celebration for Rewards Members
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 7 hours ago
0mins
Source: Newsfilter
- Loco Days Event: El Pollo Loco is hosting Loco Days from July 14 to August 10, exclusively for Loco Rewards members, encouraging them to complete interactive challenges for a chance to win over $20,000 in prizes, including a trip to the iHeartRadio Music Festival in Las Vegas.
- Challenge Structure: During the event, members must complete four Summer Must Challenges, which include purchasing a Tostada, a Quesadilla, spending $25, and buying a drink, with each completed challenge unlocking a $5 off $20 reward, thereby enhancing member engagement and spending.
- Grand Prizes and Rewards: Members who complete all four challenges will automatically be entered to win two tickets to the iHeartRadio Music Festival, including round-trip airfare and two-night hotel accommodations, while 50 additional winners will receive a $100 eGift Card, significantly increasing the event's appeal.
- Social Media Engagement: El Pollo Loco will also continue its Loco Friday Drops, offering exclusive summer prize packs through weekly Instagram giveaways for Loco Rewards members, further boosting brand engagement on social media and customer loyalty.
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Analyst Views on LOCO
Wall Street analysts forecast LOCO stock price to fall
4 Analyst Rating
2 Buy
2 Hold
0 Sell
Moderate Buy
Current: 16.230
Low
12.00
Averages
12.75
High
13.50
Current: 16.230
Low
12.00
Averages
12.75
High
13.50
About LOCO
El Pollo Loco Holdings, Inc. specializes in fire-grilling citrus-marinated chicken and operates in the limited-service restaurant (LSR) segment. The Company offers food that integrates the culinary traditions of Mexico with the lifestyle of Los Angeles. Its menu features its signature product, citrus-marinated fire-grilled chicken, as well as a variety of Mexican and Los Angeles (LA)-inspired entrees creates from its chicken. It serves individual and family-sized chicken meals, a variety of Mexican and Los Angeles (LA)-inspired entrees and sides, on a limited-time basis, and additional proteins like beef and shrimp. Its entrees include Chicken Avocado Burrito, Pollo Fit entrees, chicken tostada salads and Pollo Bowls. Its Creamy Cilantro dressings and salsas are prepared fresh daily, allowing its customers to create their favorite flavor profiles to enhance their culinary experience. It operates over 498 restaurants, which consist of 173 Company-operated and 325 franchised restaurants.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
El Pollo Loco Launches Loco Days Celebration for Rewards Members
- Loco Days Event: El Pollo Loco is hosting Loco Days from July 14 to August 10, exclusively for Loco Rewards members, encouraging them to complete interactive challenges for a chance to win over $20,000 in prizes, including a trip to the iHeartRadio Music Festival in Las Vegas.
- Challenge Structure: During the event, members must complete four Summer Must Challenges, which include purchasing a Tostada, a Quesadilla, spending $25, and buying a drink, with each completed challenge unlocking a $5 off $20 reward, thereby enhancing member engagement and spending.
- Grand Prizes and Rewards: Members who complete all four challenges will automatically be entered to win two tickets to the iHeartRadio Music Festival, including round-trip airfare and two-night hotel accommodations, while 50 additional winners will receive a $100 eGift Card, significantly increasing the event's appeal.
- Social Media Engagement: El Pollo Loco will also continue its Loco Friday Drops, offering exclusive summer prize packs through weekly Instagram giveaways for Loco Rewards members, further boosting brand engagement on social media and customer loyalty.
See More
El Pollo Loco Opens First Restaurant in Idaho, Expanding Nationally
- Expansion into Tenth State: El Pollo Loco has opened its first restaurant in Meridian, Idaho, marking a significant milestone in its national expansion strategy and reinforcing the brand's influence in new markets.
- Positive Sales Growth: The brand has achieved consecutive quarters of same-store sales growth and improved restaurant-level margins, demonstrating the effectiveness of its transformation strategy, which is expected to drive sustained growth in the future.
- Ambitious Development Pipeline: Plans to open 18 to 20 new restaurants systemwide in 2026 nearly double the pace of openings in 2025, indicating the brand's commitment to accelerating expansion, particularly outside California.
- Franchise Opportunities: The Meridian location is operated by a franchise group with over 25 years of experience, drawn by the brand's growth trajectory and unit economics, providing new opportunities for investors and prospective franchisees.
See More
El Pollo Loco Unveils Summer Menu with New Items
- Summer Menu Launch: El Pollo Loco introduces limited-time Loaded Quesadillas on June 25, featuring Queso and Street Corn options, aimed at meeting customer demand for convenient meals and boosting summer sales potential.
- Member Early Access: Loco Rewards members gain early access to new products starting June 23, enhancing member loyalty and brand appeal, which is expected to drive app downloads and usage.
- New Beverage Line: The newly launched Chatacoffee™ iced coffee drinks combine classic iced coffee with Mexican-style Horchata, targeting younger consumers and enhancing beverage sales while diversifying the menu offerings.
- Family Meal Return: BBQ Black Beans return as a side option for family meals on June 25, catering to family dining needs and expected to enhance overall dining experience and increase customer retention.
See More
Bloom Energy and Rivian See High Options Trading Volume
- Bloom Energy Options Activity: Bloom Energy Corp (Ticker: BE) has seen an options trading volume of 98,414 contracts today, representing approximately 9.8 million shares, which constitutes about 99.8% of its average daily trading volume over the past month, indicating strong market interest in its future performance.
- High Volume Put Options: Within Bloom Energy, the $260 strike put option has been particularly active, with 9,445 contracts traded today, equating to approximately 944,500 underlying shares, reflecting investor expectations of potential declines in the stock's future value.
- Rivian Options Activity: Rivian Automotive Inc (Ticker: RIVN) has recorded an options trading volume of 270,363 contracts today, representing around 27 million shares, or about 86.9% of its average daily trading volume over the past month, showcasing significant market interest in its stock.
- Active Call Options: For Rivian, the $16 strike call option has seen notable activity, with 16,523 contracts traded today, representing approximately 1.7 million underlying shares, suggesting a bullish outlook among investors regarding the stock's future performance.
See More
El Pollo Loco Approves $40M Share Repurchase Program
- Repurchase Program Initiated: El Pollo Loco has approved a share repurchase program authorizing up to $40 million, representing approximately 9% of the company's market capitalization, aimed at enhancing shareholder value and boosting market confidence.
- Diverse Funding Sources: The company plans to fund the repurchases through existing cash, future operating cash flow, borrowings, or other available capital sources, ensuring flexibility and sustainability in financing, which supports its long-term growth strategy.
- Balanced Growth Strategy: While implementing the buyback, El Pollo Loco will continue to prioritize restaurant expansion and EBITDA growth, demonstrating a balanced approach between returning capital to shareholders and developing the business.
- No Fixed Expiration Date: The repurchase program is effective immediately and does not have a fixed expiration date, allowing the company to adjust the buyback pace according to market conditions to maximize capital efficiency.
See More
El Pollo Loco Reports Strong Q1 2026 Earnings with Increased Guidance
- Significant Sales Growth: El Pollo Loco achieved a system-wide same-store sales growth of 5.8% in Q1 2026, with restaurant-level margins expanding by 320 basis points year-over-year, demonstrating strong performance in a competitive dining market and boosting investor confidence.
- Digital Business Success: The company's digital business accounted for approximately 28% of sales in corporate restaurants, with National Burrito Day generating the highest loyalty sales day in company history, indicating that successful digital transformation will further drive future sales growth.
- Robust Financial Performance: Total revenue for Q1 reached $126.2 million, with GAAP net income of $8.2 million and diluted earnings per share of $0.27, while adjusted EBITDA stood at $18.2 million, showcasing effective management in profitability and cost control.
- Optimistic Outlook: The company raised its guidance for system-wide same-store sales growth to between 2% and 4% for 2026, and adjusted EBITDA is expected to be between $67.5 million and $69.5 million, reflecting management's confidence in future performance and sustained market demand.
See More
El Pollo Loco Launches Loco Days Celebration for Rewards Members
- Loco Days Event: El Pollo Loco is hosting Loco Days from July 14 to August 10, exclusively for Loco Rewards members, encouraging them to complete interactive challenges for a chance to win over $20,000 in prizes, including a trip to the iHeartRadio Music Festival in Las Vegas.
- Challenge Structure: During the event, members must complete four Summer Must Challenges, which include purchasing a Tostada, a Quesadilla, spending $25, and buying a drink, with each completed challenge unlocking a $5 off $20 reward, thereby enhancing member engagement and spending.
- Grand Prizes and Rewards: Members who complete all four challenges will automatically be entered to win two tickets to the iHeartRadio Music Festival, including round-trip airfare and two-night hotel accommodations, while 50 additional winners will receive a $100 eGift Card, significantly increasing the event's appeal.
- Social Media Engagement: El Pollo Loco will also continue its Loco Friday Drops, offering exclusive summer prize packs through weekly Instagram giveaways for Loco Rewards members, further boosting brand engagement on social media and customer loyalty.
See More
El Pollo Loco Opens First Restaurant in Idaho, Expanding Nationally
- Expansion into Tenth State: El Pollo Loco has opened its first restaurant in Meridian, Idaho, marking a significant milestone in its national expansion strategy and reinforcing the brand's influence in new markets.
- Positive Sales Growth: The brand has achieved consecutive quarters of same-store sales growth and improved restaurant-level margins, demonstrating the effectiveness of its transformation strategy, which is expected to drive sustained growth in the future.
- Ambitious Development Pipeline: Plans to open 18 to 20 new restaurants systemwide in 2026 nearly double the pace of openings in 2025, indicating the brand's commitment to accelerating expansion, particularly outside California.
- Franchise Opportunities: The Meridian location is operated by a franchise group with over 25 years of experience, drawn by the brand's growth trajectory and unit economics, providing new opportunities for investors and prospective franchisees.
See More
El Pollo Loco Unveils Summer Menu with New Items
- Summer Menu Launch: El Pollo Loco introduces limited-time Loaded Quesadillas on June 25, featuring Queso and Street Corn options, aimed at meeting customer demand for convenient meals and boosting summer sales potential.
- Member Early Access: Loco Rewards members gain early access to new products starting June 23, enhancing member loyalty and brand appeal, which is expected to drive app downloads and usage.
- New Beverage Line: The newly launched Chatacoffee™ iced coffee drinks combine classic iced coffee with Mexican-style Horchata, targeting younger consumers and enhancing beverage sales while diversifying the menu offerings.
- Family Meal Return: BBQ Black Beans return as a side option for family meals on June 25, catering to family dining needs and expected to enhance overall dining experience and increase customer retention.
See More
Bloom Energy and Rivian See High Options Trading Volume
- Bloom Energy Options Activity: Bloom Energy Corp (Ticker: BE) has seen an options trading volume of 98,414 contracts today, representing approximately 9.8 million shares, which constitutes about 99.8% of its average daily trading volume over the past month, indicating strong market interest in its future performance.
- High Volume Put Options: Within Bloom Energy, the $260 strike put option has been particularly active, with 9,445 contracts traded today, equating to approximately 944,500 underlying shares, reflecting investor expectations of potential declines in the stock's future value.
- Rivian Options Activity: Rivian Automotive Inc (Ticker: RIVN) has recorded an options trading volume of 270,363 contracts today, representing around 27 million shares, or about 86.9% of its average daily trading volume over the past month, showcasing significant market interest in its stock.
- Active Call Options: For Rivian, the $16 strike call option has seen notable activity, with 16,523 contracts traded today, representing approximately 1.7 million underlying shares, suggesting a bullish outlook among investors regarding the stock's future performance.
See More
El Pollo Loco Approves $40M Share Repurchase Program
- Repurchase Program Initiated: El Pollo Loco has approved a share repurchase program authorizing up to $40 million, representing approximately 9% of the company's market capitalization, aimed at enhancing shareholder value and boosting market confidence.
- Diverse Funding Sources: The company plans to fund the repurchases through existing cash, future operating cash flow, borrowings, or other available capital sources, ensuring flexibility and sustainability in financing, which supports its long-term growth strategy.
- Balanced Growth Strategy: While implementing the buyback, El Pollo Loco will continue to prioritize restaurant expansion and EBITDA growth, demonstrating a balanced approach between returning capital to shareholders and developing the business.
- No Fixed Expiration Date: The repurchase program is effective immediately and does not have a fixed expiration date, allowing the company to adjust the buyback pace according to market conditions to maximize capital efficiency.
See More
El Pollo Loco Reports Strong Q1 2026 Earnings with Increased Guidance
- Significant Sales Growth: El Pollo Loco achieved a system-wide same-store sales growth of 5.8% in Q1 2026, with restaurant-level margins expanding by 320 basis points year-over-year, demonstrating strong performance in a competitive dining market and boosting investor confidence.
- Digital Business Success: The company's digital business accounted for approximately 28% of sales in corporate restaurants, with National Burrito Day generating the highest loyalty sales day in company history, indicating that successful digital transformation will further drive future sales growth.
- Robust Financial Performance: Total revenue for Q1 reached $126.2 million, with GAAP net income of $8.2 million and diluted earnings per share of $0.27, while adjusted EBITDA stood at $18.2 million, showcasing effective management in profitability and cost control.
- Optimistic Outlook: The company raised its guidance for system-wide same-store sales growth to between 2% and 4% for 2026, and adjusted EBITDA is expected to be between $67.5 million and $69.5 million, reflecting management's confidence in future performance and sustained market demand.
See More
