Gray Media Appoints Joanie Vasiliadis as Senior Vice President for Transformation
Written by Emily J. Thompson, Senior Investment Analyst
Updated: May 13 2026
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Source: Newsfilter
- Executive Appointment: Gray Media announced that Joanie Vasiliadis will join as Senior Vice President for Transformation on June 1, 2026, aiming to accelerate the company's digital transformation and enhance efficiency in content gathering, creation, workflow, and distribution.
- Extensive Experience: Joanie brings over a decade of experience in driving growth across digital, streaming, and broadcast platforms, having served as Vice President of Content at TEGNA, overseeing content strategy and operations for 64 brands, focusing on newsroom modernization and platform growth.
- Strategic Leadership: Known for bridging editorial, technology, and business strategy, she has led enterprise-wide operational transformation efforts and developed AI and digital training programs for thousands of journalists, ensuring the company's competitiveness in the digital age.
- Industry Recognition: Joanie has been named to Forbes 30 Under 30 and Broadcasting & Cable's Digital Dynamos list, showcasing her influence and leadership capabilities within the media industry.
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Analyst Views on GTN
Wall Street analysts forecast GTN stock price to rise
4 Analyst Rating
3 Buy
1 Hold
0 Sell
Strong Buy
Current: 3.900
Low
5.50
Averages
7.25
High
10.00
Current: 3.900
Low
5.50
Averages
7.25
High
10.00
About GTN
Gray Media, Inc. is a multimedia company. The Company owns local television stations and digital assets serving approximately 120 full-power television markets in the United States. The Company's portfolio includes 81 markets with television stations and 103 markets, as well as the Telemundo Affiliate group with 47 markets. The Company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Its additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios. Its brands include Gray Digital Media, Gray Sports Networks, Local News Live, Assembly, InvestigateTV, Raycom Sports, PowerNation Studios, Tupelo Honey, Gray Washington News Bureau, and Telemundo.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
- Earnings Release Announcement: Gray Media will release its earnings results for the quarter ending June 30, 2026, on August 7, 2026, reflecting the company's commitment to financial transparency and potentially boosting investor confidence.
- Conference Call Details: The company will host a conference call at 11:00 a.m. Eastern Time on the same day to discuss operating results, providing a dial-in number of 1-800-715-9871, ensuring timely access to key information for investors and enhancing shareholder communication.
- Market Coverage Statistics: As of May 15, 2026, Gray Media operates in 117 full-power television markets, reaching approximately 37% of U.S. television households, demonstrating its strong market position and influence in the media industry.
- Diverse Media Assets: The company owns top-rated television stations in 78 markets and has the largest Telemundo affiliate group with 46 markets, showcasing its comprehensive strength in both traditional and digital media, further solidifying its market leadership.
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- Acquisition Overview: Gray Media Inc. announced its agreement to acquire six television stations from American Spirit Media LLC for $50 million, thereby expanding its presence in several U.S. television markets.
- Target Stations Distribution: The stations included in this acquisition are WUPW in Toledo, Ohio; WDBD in Jackson, Mississippi; WSFX-TV in Wilmington, North Carolina; WXTX in Columbus, Georgia; KAUZ-TV in Wichita Falls, Texas; and KVHP in Lake Charles, Louisiana.
- Long-term Collaboration Foundation: Gray Media has provided back-office services to five of these stations and local news programming to four of them for over a decade, establishing a solid foundation for this acquisition.
- Business Integration Expectations: Following the acquisition, Gray Media expects to further leverage its local news, sports, and sales operations, enhancing its competitiveness and business synergies in the new markets.
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- Financing Achievement: Gray Media successfully raised $70M through a private offering of 7.250% Senior Secured First Lien Notes, indicating strong market confidence in its financial stability.
- Use of Proceeds: The company allocated $40M of the proceeds to fund the first closing payment related to its previously announced transaction with American Spirit Media, LLC, ensuring the smooth execution of its strategic acquisition.
- Share Repurchase: The remaining $30M was used to repurchase 50K shares of its Series A Perpetual Preferred Stock, representing a $50M liquidation preference, aimed at enhancing shareholder value and optimizing capital structure.
- Market Performance: Gray Media's stock is trading at approximately $4.10, up about 3.27% from previous levels, reflecting investor optimism regarding the company's future growth potential.
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- Successful Private Placement: On June 30, 2026, Gray Media completed a $70 million private placement of 7.250% Senior Secured First Lien Notes, with proceeds allocated for acquisitions and stock buybacks, enhancing the company's financial flexibility.
- Acquisition Funding: Of the raised funds, $40 million is earmarked for the first closing of Gray's acquisition of American Spirit Media, LLC, indicating the company's proactive strategy to expand its market share.
- Stock Buyback Initiative: Gray utilized $30 million to repurchase 50,000 shares of Series A Perpetual Preferred Stock, which boosts per-share value and reinforces shareholder confidence, reflecting the company's optimism about future growth.
- Debt Structure Optimization: The new notes rank equally with the existing $775 million of 7.250% Senior Secured First Lien Notes issued in 2025, bringing total debt to $845 million, thereby optimizing the capital structure and reducing financing costs.
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- Acquisition Overview: Gray Media has reached an agreement to acquire six television stations from American Spirit Media for $50 million, marking a significant step in Gray's strategy to expand its local market presence.
- Funding Source: In the first closing of the transaction, Gray paid $40 million, funded by a private placement of $70 million in 7.250% Senior Secured First Lien Notes, demonstrating the company's financial flexibility and strength.
- Management Agreement: Following the transaction, Gray entered into a limited local management agreement with American Spirit, expecting to leverage its news, sales, and sports strategies to enhance service quality for local communities.
- Future Outlook: Gray anticipates that the acquisition will be cash flow accretive and will not increase its Consolidated Total Net Leverage Ratio, supporting the company's long-term strategy to improve its balance sheet and further solidify its leadership position in the television industry.
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- New General Manager: Gray Media has appointed Annie Cordell as the new General Manager of WMBF, effective July 13, marking a leadership change aimed at enhancing operational efficiency and market competitiveness in the South Carolina media landscape.
- Extensive Industry Experience: Annie Cordell brings a wealth of media experience, having served as Vice President of Sales and Director of Digital at Bahakel Digital and WCCB, where she successfully navigated the shift from traditional broadcasting to multiplatform distribution, showcasing her expertise in digital media.
- Educational Background: Annie graduated from Goucher College with dual Bachelor of Arts degrees in Business and Communications, providing a solid foundation for her success in the media industry and reflecting Gray Media's commitment to high-caliber talent.
- Gray Media Overview: Gray Media is the largest owner of local television stations and digital assets in the U.S., serving 117 television markets that reach approximately 37% of U.S. television households, highlighting its significant influence and market share in the media industry.
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