GTA 6 Preorders Launch, Stock Price Rises
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jun 24 2026
0mins
Source: stocktwits
- Preorder Timing Set: Preorders for both digital and physical copies of GTA 6 will open at midnight local time on June 25, allowing players to reserve the game across multiple platforms, which is expected to drive initial sales performance.
- Pricing Strategy Announced: The standard version is priced at $79.99, while the ‘Ultimate Edition’ costs $99.99 and includes exclusive content, which is likely to attract more players and enhance Take-Two's revenue potential.
- Sales Expectations Optimistic: Morningstar estimates that GTA 6 will sell between 60 million and 70 million copies in fiscal 2027, significantly surpassing the initial sales of GTA V, indicating that this game will become a major revenue source for Take-Two.
- Market Sentiment Positive: Although TTWO's stock has fallen over 5% this year, retail sentiment on Stocktwits remains bullish, reflecting strong market anticipation and confidence in GTA 6's success.
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Analyst Views on TTWO
Wall Street analysts forecast TTWO stock price to rise
14 Analyst Rating
14 Buy
0 Hold
0 Sell
Strong Buy
Current: 258.410
Low
270.00
Averages
286.77
High
300.00
Current: 258.410
Low
270.00
Averages
286.77
High
300.00
About TTWO
Take-Two Interactive Software, Inc. is a developer, publisher, and marketer of interactive entertainment for consumers around the globe. The Company develops and publishes products principally through Rockstar Games, 2K, and Zynga. Its products are designed for console gaming systems, including, but not limited to, the Sony Computer Entertainment, Inc. (Sony) PlayStation4 (PS4) and PlayStation5 (PS5), the Microsoft Corporation (Microsoft) Xbox One (Xbox One) and Xbox Series XS (Xbox Series XS), and the Nintendo Switch (Switch), as well as mobile, including smartphones and tablets, and personal computers (PC). It delivers its products through physical retail, digital download, online platforms, and cloud streaming services. It sells software titles both digitally and physically through direct relationships with digital storefronts and platform partners, large retail customers, and third-party distributors. It also sells advertising within a number of its games, primarily in mobile.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Staggering Pre-Sale Figures: Although not officially confirmed, online rumors suggest that GTA VI achieved 39 million pre-orders within 24 hours, with projected revenue nearing $3 billion, which, if accurate, would significantly exceed the analyst forecast of $1 billion in first-year pre-order revenue.
- Positive Market Reaction: Take-Two's stock rose about 5% following the confirmation of pre-orders, with analysts overwhelmingly bullish, issuing buy ratings and setting a consensus price target near $281, reflecting strong market confidence and anticipation for GTA VI.
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- Long Development Timeline: GTA 6 has taken over 10 years to develop and has faced two launch delays, with its official release now confirmed for November 19, marking a significant milestone for Rockstar Games in game development.
- Strong Preorder Performance: Shares of Take-Two Interactive rose over 3% following the launch of GTA 6 preorders, indicating strong market demand for this highly anticipated title, with initial sales expected to mirror GTA V, which generated $1 billion in just three days.
- Digital Edition Controversy: Take-Two's decision to offer only a download code with the physical edition has sparked division in the retail market, with some players viewing it as a cost-cutting move while others express disappointment over losing the novelty of collecting, reflecting differing consumer sentiments on game distribution methods.
- Optimistic Sales Projections: Morningstar forecasts that GTA 6 could sell up to 70 million copies in fiscal 2027, and despite TTWO stock having fallen nearly 8% this year, the enthusiasm surrounding the new game may drive a rebound in its stock price.
See More
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- Energy Sector Decline: The energy sector within the S&P 500 dropped 2% as West Texas Intermediate crude futures briefly fell to $69.63 per barrel, causing APA Corp, Halliburton, and ConocoPhillips to decline over 3%, reflecting market concerns about energy demand.
- Travel Stocks Surge: Travel-related companies saw stock prices rise as oil prices tumbled, with Expedia Group gaining 9% and Booking Holdings increasing by 8%, suggesting a growing optimism in the recovery of the travel sector.
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- ETF Trading Mechanism: Exchange-traded funds (ETFs) trade similarly to stocks, where investors are actually buying and selling “units” that can be created or destroyed based on investor demand, impacting the underlying holdings of the ETF.
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