Small Investors Dominate Market as Mega-Investors Retreat
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jun 23 2026
0mins
Source: Newsfilter
- Stable Investor Buying Activity: In 2025, investor purchases accounted for 11.3% of all home sales, up from 11.0% in 2024, indicating sustained investor engagement despite a 2.1% decline in overall non-investor home sales.
- Increase in Small Investor Share: Small investors represented 63% of all investor purchases, the highest concentration in over 15 years, highlighting their growing importance in the market as larger institutional players retreat.
- Easing of Investor Selling Activity: Investor sales fell to 442,000 properties in 2025, a 1.5% decrease from 2024, signaling a shift away from the rapid selling pace seen previously, contributing to a more stable market environment.
- Geographic Concentration of Investor Activity: Among the 50 largest metros, Memphis, Kansas City, and St. Louis had investor purchase shares exceeding 20%, showcasing the attractiveness of these regions, particularly in the Midwest and Sun Belt markets.
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About NWS
News Corporation is a diversified media and information services company. Its Digital Real Estate Services segment consists of the Company's interest in REA Group and Move. REA Group is a digital media business specializing in property and property-related services on its Websites and mobile apps. Move is a provider of digital real estate services in the United States and primarily operates Realtor.com, a real estate information, advertising and services platform, its referral-based services, online tools and services to do-it-yourself landlords and tenants. Its Dow Jones segment includes Dow Jones, a global provider of news and business information, which distributes its content and data through a variety of media channels. Its Book Publishing segment consists of HarperCollins, a consumer book publisher with operations in 15 countries. Its News Media segment consists of News Corp Australia, News UK and the New York Post and includes The Australian, The Daily Telegraph, among others.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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