Snap Unveils Expensive AR Glasses SPECS in Bold Move
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jun 23 2026
0mins
Source: Fool
- Product Launch: Snap unveiled its $2,195 SPECS augmented reality glasses last week, with CEO Evan Spiegel claiming it will mark a new chapter in technology, despite the heavy design and high price potentially facing market challenges.
- Market Competition: Compared to Meta's Ray-Ban glasses, SPECS's design appears risky, as the latter is lighter and cheaper, having sold over seven million pairs in 2025, indicating consumer preference for fashionable and practical devices.
- Stock Performance: Snap's stock has plummeted over 90% from its 2021 peak, and this move into wearables is seen as a risky attempt, possibly the company's last chance to reverse its fortunes.
- Market Outlook: While the wearable AI market is growing, consumer sensitivity to appearance and price may challenge SPECS, prompting Snap to assess whether its product can meet the needs of increasingly budget-conscious consumers.
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Analyst Views on SNAP
Wall Street analysts forecast SNAP stock price to rise
28 Analyst Rating
2 Buy
24 Hold
2 Sell
Hold
Current: 4.750
Low
7.00
Averages
9.57
High
13.00
Current: 4.750
Low
7.00
Averages
9.57
High
13.00
About SNAP
Snap Inc. is a technology company. The Company's flagship product, Snapchat, is a visual messaging application. Snapchat contains five tabs, complemented by additional tools that function outside the application. Snapchatters can interact with any or all of the five tabs. It also offers Snapchat+, Lens+, and Snapchat Platinum, its subscription services that provide subscribers access to exclusive, experimental, and pre-release features. Snapchat+ offers a variety of features from allowing Snapchatters to customize the look and feel of their app to giving special insights into their friendships. Lens+ offers all the value of its Snapchat+ subscription in addition to access to hundreds of Lens and AR experiences, and Snapchat Platinum offers all the benefits of Snapchat+ and Lens+ in addition to an ad-free experience. Its advertising products include AR Ads and Snap Ads. Snap Ads include Single Image or Video Ads, Story Ads, Collection Ads, Dynamic Ads, Commercials, and Sponsored Snaps.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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