Starbucks' Fruit Flavor Trend Analysis
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 6 days ago
0mins
Source: Yahoo Finance
- Fruit Beverage Growth: Starbucks has disclosed that starting in 2024, over 60% of its new beverages will feature fruit flavors, a strategy aimed at meeting consumer demand for fresh tastes and driving sales growth.
- Cold Foam Sales Doubling: This fiscal year, the volume of fruit-flavored cold foams at Starbucks has doubled compared to last year, indicating strong consumer preference for this emerging product, which in turn boosts average ticket size.
- Average Ticket Size Increase: In the last quarter, Starbucks reported a 3% increase in average ticket size, attributed to the popularity of fruit-flavored beverages and cold foam, demonstrating the company's competitive edge in the market.
- Industry Trend Observation: According to restaurant tech provider OLO, customers of the top ten beverage brands made 60% more fruit-flavored modifications in May compared to the previous year, reflecting the widespread appeal of fruit flavors in the coffee market.
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Analyst Views on SBUX
Wall Street analysts forecast SBUX stock price to fall
21 Analyst Rating
12 Buy
7 Hold
2 Sell
Moderate Buy
Current: 102.110
Low
59.00
Averages
96.12
High
115.00
Current: 102.110
Low
59.00
Averages
96.12
High
115.00
About SBUX
Starbucks Corporations is a roaster, marketer, and retailer of specialty coffee globally. Its North America segment includes the United States and Canada. Its International segment includes China, Japan, Asia Pacific, Europe, Middle East and Africa, Latin America, and the Caribbean. Its North America and International segments include both Company-operated and licensed stores. The Channel Development segment includes roasted whole bean and ground coffees, Starbucks-branded single-serve products, a variety of ready-to-drink beverages, such as Frappuccino and Starbucks Doubleshot, foodservice products, and other branded products sold outside the Company-operated and licensed stores. A large portion of its Channel Development business operates under a licensed model of the Global Coffee Alliance with Nestle, while its global ready-to-drink businesses operate under collaborative relationships with PepsiCo, Inc., Tingyi-Ashi Beverages Holding Co., Ltd., Arla Foods amba, Nestle, and others.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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