Gartner's Research Highlights Shift to AI in B2B Buying
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Oct 14 2024
0mins
Source: Coinmarketcap
Gartner Inc's stock rose by 5.18% as it crossed above the 5-day SMA, reflecting positive market interest. The company's recent research indicates that 67% of B2B buyers prefer a rep-free experience, emphasizing the importance of AI as a primary research source. This shift presents challenges for traditional B2B marketing strategies, as brands must adapt to ensure visibility in an AI-driven environment.
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Analyst Views on IT
Wall Street analysts forecast IT stock price to rise
11 Analyst Rating
4 Buy
6 Hold
1 Sell
Moderate Buy
Current: 135.110
Low
150.00
Averages
190.70
High
240.00
Current: 135.110
Low
150.00
Averages
190.70
High
240.00
About IT
Gartner, Inc. delivers actionable, objective business and technology insights. Its segments include Business and Technology Insights (Insights), Conferences, and Consulting. The Insights segment delivers independent, objective insight to leaders across an enterprise through subscription services that include on-demand access to published research content, data and benchmarks, and direct access to a network of research experts located around the globe. The Conferences segment is designed for information technology (IT) and business executives as well as decision-makers looking to adapt and evolve their organizations through disruption and uncertainty, navigate risks and prioritize investments. The Consulting segment serves chief information officers and other senior executives to optimize technology investments and drive business impact. It also provides solutions for a range of IT-related priorities, including IT cost optimization, digital transformation, and IT sourcing optimization.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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See More
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- Shifting Customer Dynamics: CoreWeave's agreement with Meta has been extended to 2032, valued at $21 billion, while Nebius has committed to providing $12 billion in cloud computing capacity, highlighting the importance of their business relationships despite increased competition.
- Strong Demand Continues: CoreWeave's AI cloud platform demand is nearing saturation for 2026, with 30% of its $99.4 billion revenue backlog coming from foundational AI labs, showcasing its robust market position and growth potential.
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See More
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See More
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- TSMC Market Share Increase: TSMC's foundry market share rose from 68% to 73% in Q1 2023, driven by strong demand for its advanced 5nm, 3nm, and 2nm process nodes, with revenue expected to grow at over 20% going forward.
- ASML Equipment Demand Surge: ASML raised its 2026 revenue guidance to €36 billion to €40 billion, reflecting robust demand for its extreme ultraviolet (EUV) machines, with a forecasted 25% increase in low-NA EUV shipments this year, followed by a 33% jump in 2027.
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See More
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- Shift in B2B Buying Journey: Gartner's research indicates that approximately 67% of B2B buyers prefer a rep-free experience, highlighting that decisive impressions are formed through independent digital research before any vendor contact, which significantly impacts sales effectiveness.
- AI as a Primary Research Source: Forrester's 2026 study reveals that generative AI is viewed as the most important research source by twice as many buyers compared to other options, indicating that B2B brands must be recommended in AI answers to stand out in the competitive landscape.
- Challenges for Traditional B2B Marketing: Brands can rank well in traditional search yet still be absent from AI answers, suggesting that B2B brands need to reassess their marketing strategies to ensure visibility in an AI-driven environment.
- NEWMEDIA.COM's Strategic Response: The company optimizes B2B SEO and AI search through RankOS™, ensuring the transition of brands from being cited to being recommended, emphasizing the importance of AI recommendations in a rep-free buying journey.
See More
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- AI Market Driving Growth: Dell's stock surged 231% in 2026, primarily fueled by skyrocketing demand for AI-driven servers, positioning the company to potentially enter the trillion-dollar market cap club within the next three years, indicating robust growth potential.
- Earnings Beat Expectations: In its fiscal Q1 2027, Dell reported revenue of $29 billion, up 181% year-over-year, with AI server sales skyrocketing 757% to $16.1 billion, surpassing analyst expectations and prompting an upward revision of its full-year guidance.
- Expansive Market Outlook: According to Goldman Sachs, the AI server market is projected to reach $1.24 trillion by 2030, with Dell anticipating $60 billion in AI server revenue for fiscal 2027, highlighting significant growth opportunities in this burgeoning market.
- PC Business Growth: Dell's Client Solutions Group revenue rose 17% year-over-year to $14.6 billion, with a projected 20% increase in the current quarter, reflecting rising demand for generative AI PCs and further solidifying its position in the PC market.
See More
