Shopify to Ban Vape Sales Amid Legal Pressure
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jun 23 2026
0mins
Source: Newsfilter
Shopify Inc. shares rose by 5.03% as the stock crossed above the 20-day SMA, reflecting a positive price movement despite broader market declines.
The company announced it will ban all vape sales in response to legal pressure from a coalition of 25 U.S. state attorneys general. This policy change aims to curb illegal online e-cigarette sales and demonstrates Shopify's commitment to legal compliance. While this move may disrupt e-commerce sales and alter market dynamics, it underscores the company's proactive approach to regulatory challenges.
This decision could have significant implications for Shopify's business model and the e-commerce landscape. By prioritizing compliance, Shopify may strengthen its reputation and customer trust, potentially leading to long-term growth despite short-term disruptions.
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Analyst Views on SHOP
Wall Street analysts forecast SHOP stock price to rise
31 Analyst Rating
18 Buy
13 Hold
0 Sell
Moderate Buy
Current: 120.140
Low
140.00
Averages
180.62
High
200.00
Current: 120.140
Low
140.00
Averages
180.62
High
200.00
About SHOP
Shopify Inc. (Shopify) is a Canada-based global commerce company. The Company provides essential Internet infrastructure for commerce, offering tools to start, grow, market and manage a retail business of any size. It provides platforms and services that are engineered and delivers a shopping experience for consumers online, in store and everywhere in between. Its software enables merchants to run their business across all of their sales channels, including Web and mobile storefronts, physical retail locations, social media storefronts, and marketplaces. The Company's Shopify platform provides merchants with a single view of their business across all of their sales channels and enables them to manage products and inventory, process orders and payments, fulfill and ship orders, build customer relationships, source products, leverage analytics and reporting, and access financing, all from one integrated back office. The Shopify's platform operates across 175 countries.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Increased Legal Pressure: Attorneys general from states like California, Illinois, and Arizona are collaborating to pressure platforms like Shopify to ban illegal vape sales, reflecting a strong governmental crackdown on this market.
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