Amaze Holdings Partners with LA Times Studios to Launch Food Channel LA
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Mar 24 2026
0mins
Amaze Holdings announced a strategic collaboration with LA Times Studios to launch Food Channel LA - a creator-led commerce platform designed to bring live shopping, creator programming, and direct-to-consumer product experiences into one scalable ecosystem. Food Channel LA marks LA Times Studios' expansion into social commerce, establishing a fully integrated, transaction-enabled platform powered by Amaze's commerce infrastructure and launched through Amaze's operating studio model with Contend serving as Amaze's first operating studio partner. While launching in Los Angeles, the Food Channel LA framework is built for national scale and designed to expand into additional markets and syndication partnerships. Food Channel LA is expected to begin onboarding creators and brand partners immediately, with initial live activations and programming rolling out by May 2026.
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Analyst Views on AMZE
About AMZE
Amaze Holdings, Inc. is an end-to-end, creator-powered commerce platform offering tools for product creation, advanced e-commerce solutions, and scalable managed services. It enables creators to tell their stories, cultivate audience connections, and generate sustainable income through shoppable experiences. The Company’s segments include Fresh Vine and Amaze Software. Fresh Vine segment represents wine operations. Amaze Software segment represents e-commerce and subscription service operations. Its software solutions can be accessed through its Website at www.amaze.co and are integrated with platforms such as YouTube, TikTok Shops, Twitch, Discord, OnlyFans, Linktree, and Beacons.io. These integrations enable users to activate their selling capabilities directly within their preferred social media environments, creating dynamic and engaging selling experiences. It allows sellers to operate without the burden of inventory carrying costs or significant upfront business setup expenses.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Live Shopping Capability: Amaze Live was launched in April 2026, integrating directly with Shopify and Amazon, enabling creators to sell live across multiple channels, which is anticipated to drive the adoption of live shopping in the U.S. market.
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See More
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See More
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- Live Shopping Capability: Amaze Live was launched in April 2026, integrating directly with Shopify and Amazon, enabling creators to sell live across multiple channels, which is anticipated to drive the adoption of live shopping in the U.S. market.
- Data-Driven Advertising: Amaze Media was launched in May 2026, aggregating data from over 15 million creator stores, with early pilots showing extremely positive return on ad spend (ROAS), and revenue generation expected to begin in Q3 2026.
- Financial Improvements: The company successfully extended convertible debt to year-end 2026, significantly alleviating financial pressure, while optimizing cost structures to save approximately $400,000 monthly in operating expenses, enhancing financial stability.
See More
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- VIP Dinner Collaboration: Amaze Holdings partners with third. to host an exclusive VIP dinner on June 24, 2026, in Anaheim, aimed at bringing together creators and brand executives to foster in-depth discussions on creator monetization and brand collaboration, enhancing collaboration opportunities within the industry.
- Precursor to Industry Event: This dinner serves as the kickoff for VidCon 2026, expected to attract numerous creators and brand leaders, showcasing the latest innovations from Amaze Commerce and The Food Channel, further solidifying the company's position in the creator economy.
- Invitation-Only Event: The dinner is by invitation only, with attendees required to submit requests through an official interest form, and the Amaze and third. teams will review applications based on availability, ensuring the event's exclusivity and high-profile nature.
- Strategic Importance: Amaze CEO Aaron Day emphasizes that relationships between creators and brands are at the heart of modern commerce, and this collaboration not only showcases the company's efforts in promoting interaction between creators and brands but also opens new avenues for future business growth.
See More
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- Creator Economy Opportunities: Amaze Holdings showcases at VidCon 2026 how it helps creators turn content into sustainable businesses through Amaze Commerce and The Food Channel, serving over 13 million creators and driving growth in the creator economy.
- Amaze Commerce Highlights: This platform simplifies product idea generation and storefront launches by identifying audience purchasing intentions, enabling creators to build sustainable business models around their daily content, thereby enhancing their revenue potential.
- Food Channel Innovation: The Food Channel illustrates how food creators expand beyond traditional advertising models by leveraging content, brand partnerships, and live experiences to create new revenue streams while strengthening community ties.
- Ecosystem Vision: Amaze Holdings aims to provide diverse monetization opportunities for creators, helping them unlock new revenue sources at various stages of their business journey, showcasing the limitless possibilities when content and commerce converge.
See More
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- Strategic Partnership: Amaze Holdings has partnered with BBR Music Group to launch a dedicated merchandise storefront, leveraging Amaze's print-on-demand infrastructure to reduce merchandising risks and create new revenue opportunities, which is expected to significantly enhance artists' income potential.
- Market Expansion: The storefront will offer fans a diverse range of products, including apparel, accessories, and limited-edition items, enabling both emerging and established artists to quickly design, launch, and test new products, thus meeting the market demand for personalized merchandise.
- Initial Rollout: The initial lineup features artists such as Alexandra Kay and Brantley Gilbert, with plans to expand the storefront to include more artists over time, further strengthening Amaze's influence in the music industry.
- Industry Outlook: With Amaze's ongoing expansion in the music sector and the global music merchandise market projected to reach $13 billion, the partnership underscores the company's growth potential and strategic significance in this space.
See More
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- Compliance Review Outcome: In accordance with Section 401(d) of the NYSE American Company Guide, Amaze conducted a review confirming no undisclosed material developments, ensuring market transparency and compliance.
- Ongoing Monitoring Commitment: The company stated it will continue to monitor trading activity and remains committed to transparent and timely disclosures in accordance with applicable regulations to maintain investor confidence.
- Company Background Overview: Amaze Holdings is a creator-powered commerce platform offering seamless product creation and advanced e-commerce solutions, aimed at empowering creators to achieve sustainable income through authentic shopping experiences.
See More
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- Partnership Announcement: Amaze Holdings has partnered with All Media Solutions, Inc. to launch the Amaze Live multi-channel live shopping platform on May 15, 2026, creating immediate opportunities for creators to engage in brand campaigns and enhancing market penetration.
- Brand Access Advantage: This collaboration allows Amaze to onboard a portfolio of established consumer brands rapidly, significantly reducing delays typically associated with brand acquisition, thereby strengthening its execution capabilities in the competitive e-commerce landscape.
- Creator Revenue Model: Creators participating in Amaze Live will earn commissions and performance-based incentives through brand-sponsored live shopping campaigns, providing immediate monetization opportunities while offering brands a more conversion-focused marketing channel.
- Market Expansion Potential: Amaze expects this partnership to support a growing pipeline of campaigns, and as Amaze Live expands, the participation of creators and brands will further drive the company's long-term growth and market share enhancement.
See More
