CarMax's New CEO Faces Growth Challenges Amid Turnaround Plan
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jun 17 2026
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Source: Newsfilter
- Earnings Beat: CarMax reported Q1 earnings per share of $1.31, exceeding expectations of $0.95, with revenue of $8.01 billion surpassing the $7.42 billion forecast, yet concerns linger about the company's growth potential under current market conditions.
- Declining Margins: The company's total gross profit fell to $854.4 million, down 4.4% year-over-year, with retail used vehicle gross profit decreasing by 9.5%, and gross profit per retail unit dropping to $2,177, indicating significant pressure on profitability amid challenging market dynamics.
- New CEO Strategy: CEO Keith Barr outlined a long-term turnaround strategy focused on enhancing customer experience and operational efficiency, acknowledging that the plan will take years to implement while navigating a tougher market landscape.
- Stock Volatility: Despite a 25% increase in CarMax's stock this year, shares dropped approximately 8% during midday trading on Wednesday following the announcement of the turnaround plan, reflecting investor concerns regarding the company's ability to achieve sustainable growth and cost management.
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Analyst Views on KMX
Wall Street analysts forecast KMX stock price to fall
13 Analyst Rating
0 Buy
10 Hold
3 Sell
Hold
Current: 51.050
Low
24.00
Averages
33.60
High
37.00
Current: 51.050
Low
24.00
Averages
33.60
High
37.00
About KMX
CarMax, Inc. is a retailer of used autos. The Company operates through two segments: CarMax Sales Operations and CarMax Auto Finance (CAF). The CarMax Sales Operations segment consists of all aspects of its auto merchandising and service operations. The CarMax Sales Operations segment sells used vehicles, purchases used vehicles from customers and other sources, sells related products and services, and arranges financing options for customers. The CAF segment consists solely of its own finance operation that provides financing for customers buying retail vehicles from the Company. The CAF segment also services all auto loans, it originates and is responsible for providing billing statements, collecting payments, maintaining contact with delinquent customers, and arranging for the repossession of vehicles securing defaulted loans. It provides customers with a range of other related products and services, including extended protection plan (EPP) products and vehicle repair services.
About the author

Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Used Car Market Trends: CarMax shares are down 27% from last July's high, despite an 8% increase over the past month, while Carvana has fallen 30% since January, indicating ongoing pressure in the used car market.
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- Community Engagement Recognition: CarMax has been honored by Points of Light as a 2026 Civic 50 honoree, recognizing its excellence in employee volunteering, community investment, and social impact strategy, reflecting the company's strong commitment to corporate social responsibility.
- Volunteer Participation Rate: In fiscal year 2026, 100% of CarMax locations participated in volunteer programs, with over 75% of associates engaging in one or more community initiatives, showcasing the employees' passion and commitment to their communities, thereby strengthening the company's community ties.
- Sales Performance: As of February 28, 2026, CarMax sold approximately 780,000 used vehicles and 540,000 wholesale vehicles at auctions, while CarMax Auto Finance originated $8 billion in auto loans during fiscal 2026, further solidifying its leadership position in the automotive retail market.
- Corporate Culture and Responsibility: CarMax has been recognized as one of the Fortune 100 Best Companies to Work For® for 22 consecutive years, demonstrating its success in employee experience and corporate social responsibility, indicating a positive cycle between driving social impact and achieving business success.
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- Community Engagement Recognition: CarMax has been honored by Points of Light as a 2026 Civic 50 honoree, recognizing its excellence in employee volunteering and community investment, which underscores the company's commitment to social impact.
- Volunteer Participation Rate: In fiscal year 2026, 100% of CarMax locations participated in volunteer programs, with over 75% of associates engaging in at least one community initiative, reflecting the company's culture of valuing community involvement and employee engagement.
- Automotive Sales Performance: As of February 28, 2026, CarMax sold approximately 780,000 used vehicles and 540,000 wholesale vehicles, while originating $8 billion in auto loans during fiscal 2026, further solidifying its leadership position in the automotive retail market.
- Corporate Social Responsibility: CarMax has been recognized as one of the Fortune 100 Best Companies to Work For® for 22 consecutive years, showcasing its success in employee experience and community relations, emphasizing the company's role as a positive force in society.
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- Stock Rebound: CarMax's stock surged 13% on Thursday after a 9% drop the previous day, indicating a positive market reaction to its earnings report despite initial negative sentiment.
- Analyst Rating Upgrades: J.P. Morgan raised its price target for CarMax to $38 while maintaining a sell rating, whereas Baird increased its target from $48 to $55, reflecting analysts' confidence in the company's future performance.
- Key Analyst Adjustment: Stephens analyst Jeff Lick upgraded CarMax's rating from equal weight to overweight and significantly raised his price target to $66, acknowledging its strong market position despite competitive pressures.
- Strong Performance: CarMax reported a 6% year-over-year revenue growth in its first quarter, and if it can sustain this growth, its stock is expected to perform well in a challenging auto sales environment.
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- Stock Price Rebound: CarMax shares surged 13% on Thursday after a 9% drop the previous day, indicating a recovery in investor confidence regarding its growth potential despite an initial negative reaction to its earnings report.
- Analyst Rating Adjustments: J.P. Morgan raised its price target for CarMax to $38 while maintaining a sell rating, whereas Baird increased its target from $48 to $55, reflecting a more optimistic outlook on CarMax's future performance.
- Positive Analyst Outlook: Analyst Jeff Lick from Stephens upgraded CarMax's rating from equal weight to overweight and significantly raised his price target to $66, asserting that CarMax will continue to attract customers as the leading used-car retailer, despite facing some market challenges.
- Quarterly Performance: CarMax reported a 6% year-over-year revenue growth in Q1 of fiscal 2027, showcasing resilience in a challenging auto sales environment, and if it can sustain this growth, its stock is expected to perform well.
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- Earnings Beat: CarMax reported Q1 revenue exceeding $8 billion and earnings per share of $1.31, both comfortably surpassing market expectations, indicating strong performance in the used car retail sector that may attract more investor interest.
- Analyst Upgrades: At least eight Wall Street analysts raised their price targets on CarMax, including one bullish upgrade, reflecting optimistic market sentiment regarding the company's future growth potential, which could drive further stock price increases.
- New CEO's Strategic Plan: New CEO Keith Barr unveiled a four-pillar strategy, with details to be announced in the fall, which analysts believe will help lower costs and improve customer conversion rates, thereby driving profit growth.
- Shifting Market Sentiment: Retail investor sentiment towards KMX stock shifted from 'bearish' to 'neutral', indicating a gradual restoration of confidence in the company's future despite a nearly 19% decline in stock price over the past year.
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