Crown Crafts Launches New Groovy Girls Dolls at $29.99 Each
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Feb 09 2026
0mins
Crown Crafts announced that its Manhattan Toy brand's Groovy Girls, the iconic soft fashion dolls that sparked joy and self-expression for a generation, are back! Launching at the North American International Toy Fair, the new Groovy Girls collection features fresh designs and diverse characters that celebrate confidence, creativity, and inclusive play. The Groovy Girls doll collection includes five keepsake dolls, each with her own unique style and personality. Every posable soft doll features stylable hair, removable, fashionable outfits that are collectible, and new magnetic hands for interactive play. Dolls are crafted for children aged 3 to 6 with a suggested retail price of $29.99 each, and will be available starting May 2026.
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Analyst Views on CRWS
About CRWS
Crown Crafts, Inc. designs, markets and distributes infant, toddler and juvenile consumer products. The Company operates through its wholly owned subsidiaries, Sassy Baby, Inc and NoJo Baby & Kids, Inc., which market a variety of infant, toddler and juvenile products under Company-owned trademarks, as well as licensed collections and exclusive private label programs. Its primary focus is on infant, toddler and juvenile products, including developmental toys, dolls and plush toys, reusable and disposable bibs, infant and toddler bedding, blankets and swaddle blankets, nursery and toddler accessories, room decor, burp cloths, reusable and disposable placemats and floor mats, disposable toilet seat covers and changing mats, feeding and care goods, and other infant, toddler and juvenile soft good. It also designs, sources, markets, and sells high-quality and functional diaper bags. Its customers consist principally of mass merchants, large chain stores, and juvenile specialty stores.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Crown Crafts Reports Q4 Earnings Highlights
- Stable Sales: Crown Crafts reported net sales of $22.4 million for Q4, slightly down from $23.2 million last year, indicating a decline in consumer spending that could impact future market performance.
- Margin Improvement: The gross margin improved to 22.9% in Q4, up from 18.3% in the prior year, reflecting significant progress in cost control and pricing strategies, which enhances profitability.
- Strong Cash Flow: The company achieved over $8 million in operating cash flow for the fiscal year, demonstrating strong financial management capabilities that bolster its resilience in uncertain economic conditions.
- Inventory Management Challenges: Despite the successful relaunch of Groovy Girls, inventory levels rose to $28.4 million, partly due to the capitalization of tariff costs, which may exert pressure on future cash flow and inventory turnover.
See More
Crown Crafts Reports Q4 2026 Earnings Highlights
- Stable Sales Performance: Crown Crafts reported net sales of $22.4 million in Q4 2026, nearly flat compared to the previous year, demonstrating resilience in a challenging operating environment while maintaining stable performance.
- Margin Improvement: The gross margin increased to 22.9% in Q4 from 18.3% a year earlier, attributed to strategic pricing initiatives and a favorable mix of higher-margin products, enhancing the company's profitability.
- Strong Cash Flow: The company generated over $8.3 million in operating cash flow for the fiscal year, indicating effective cash management and providing support for future investments and operations, reflecting the company's efficiency in cost control.
- New Product Launch: CEO Olivia Elliott highlighted the relaunch of
See More
Crown Crafts Reports Q4 and Full Year Fiscal 2026 Results
- Sales Performance Review: Crown Crafts reported net sales of $22.4 million for Q4 2026, a slight decline from $23.2 million in the prior year, reflecting market challenges while demonstrating brand resilience.
- Margin Improvement: The gross profit margin increased to 22.9% from 18.3% last year, a 460 basis point improvement driven by a favorable mix of higher-margin products and strategic pricing, enhancing profitability.
- Net Income Recovery: The company achieved a net income of $0.3 million, a significant turnaround from a net loss of $10.8 million in the prior year, showcasing successful cost control and operational efficiency improvements.
- Dividend Declaration: The Board declared a quarterly cash dividend of $0.08 per share, payable on July 2, 2026, reflecting the company's commitment to shareholder returns and bolstering investor confidence.
See More
Crown Crafts Reports Q4 Earnings Results
- Earnings Highlights: Crown Crafts reported a GAAP EPS of $0.03 for Q4, indicating stability in the company's performance despite a slight decline compared to the previous year.
- Revenue Performance: The company generated $22.4 million in revenue for the fourth quarter, reflecting a 3.4% year-over-year decrease, which highlights the slight weakening in market demand and the challenges faced in a competitive environment.
- Historical Performance Review: Historical financial data for Crown Crafts indicates that despite the revenue decline, the company has maintained relatively stable profitability over the past few quarters, demonstrating the resilience of its business model.
- Dividend Performance: The dividend scorecard for Crown Crafts shows a continued commitment to shareholder returns, as the company remains focused on providing dividends despite current fluctuations in earnings.
See More
Crown Crafts to Release FY 2026 Results on June 24
- Earnings Release Schedule: Crown Crafts, Inc. will announce its fourth quarter and full year fiscal 2026 results before the market opens on June 24, 2026, providing investors with critical financial data and operational insights.
- Executive Teleconference: CEO Olivia W. Elliott and CFO Claire K. Spencer will host a teleconference at 8:00 a.m. Central Time on that day to discuss the financial results, enhancing transparency and engaging with investors.
- Teleconference Participation: Interested individuals can join the call by dialing (844) 539-3703 or (412) 652-1273, or access it in listen-only mode via the company's website, ensuring widespread dissemination of information.
- Replay Service: A replay of the teleconference will be available one hour after the call until July 8, 2026, allowing investors who could not participate live to access important information by dialing (844) 512-2921 or (412) 317-6671.
See More
Major Wall Street Rating Changes on Monday
- F5 Rating Upgrade: Evercore ISI upgraded F5 from In Line to Outperform, raising the price target to $475, indicating a potential 31% upside, which highlights the company's positioning as a high-single-digit revenue and low-double-digit EPS compounder.
- VF Corp Double Upgrade: Williams Trading upgraded VF Corp from Sell to Buy, increasing the price target from $14 to $19, reflecting a positive momentum in Vans, particularly driven by the LX Old Skool Pearlized Pack, suggesting strong investor interest.
- Viking Holdings Upgrade: Wells Fargo upgraded Viking Holdings from Equal Weight to Overweight, raising the price target from $79 to $109, emphasizing that despite the Iran conflict, the fundamentals of the cruise company's core business continue to improve and accelerate.
- Arm's Strong Performance: Bernstein initiated coverage on Arm with an Outperform rating, noting that the business relies on three revenue streams, indicating a robust economic model that scales with customer volume and silicon complexity.
See More
Crown Crafts Reports Q4 Earnings Highlights
- Stable Sales: Crown Crafts reported net sales of $22.4 million for Q4, slightly down from $23.2 million last year, indicating a decline in consumer spending that could impact future market performance.
- Margin Improvement: The gross margin improved to 22.9% in Q4, up from 18.3% in the prior year, reflecting significant progress in cost control and pricing strategies, which enhances profitability.
- Strong Cash Flow: The company achieved over $8 million in operating cash flow for the fiscal year, demonstrating strong financial management capabilities that bolster its resilience in uncertain economic conditions.
- Inventory Management Challenges: Despite the successful relaunch of Groovy Girls, inventory levels rose to $28.4 million, partly due to the capitalization of tariff costs, which may exert pressure on future cash flow and inventory turnover.
See More
Crown Crafts Reports Q4 2026 Earnings Highlights
- Stable Sales Performance: Crown Crafts reported net sales of $22.4 million in Q4 2026, nearly flat compared to the previous year, demonstrating resilience in a challenging operating environment while maintaining stable performance.
- Margin Improvement: The gross margin increased to 22.9% in Q4 from 18.3% a year earlier, attributed to strategic pricing initiatives and a favorable mix of higher-margin products, enhancing the company's profitability.
- Strong Cash Flow: The company generated over $8.3 million in operating cash flow for the fiscal year, indicating effective cash management and providing support for future investments and operations, reflecting the company's efficiency in cost control.
- New Product Launch: CEO Olivia Elliott highlighted the relaunch of
See More
Crown Crafts Reports Q4 and Full Year Fiscal 2026 Results
- Sales Performance Review: Crown Crafts reported net sales of $22.4 million for Q4 2026, a slight decline from $23.2 million in the prior year, reflecting market challenges while demonstrating brand resilience.
- Margin Improvement: The gross profit margin increased to 22.9% from 18.3% last year, a 460 basis point improvement driven by a favorable mix of higher-margin products and strategic pricing, enhancing profitability.
- Net Income Recovery: The company achieved a net income of $0.3 million, a significant turnaround from a net loss of $10.8 million in the prior year, showcasing successful cost control and operational efficiency improvements.
- Dividend Declaration: The Board declared a quarterly cash dividend of $0.08 per share, payable on July 2, 2026, reflecting the company's commitment to shareholder returns and bolstering investor confidence.
See More
Crown Crafts Reports Q4 Earnings Results
- Earnings Highlights: Crown Crafts reported a GAAP EPS of $0.03 for Q4, indicating stability in the company's performance despite a slight decline compared to the previous year.
- Revenue Performance: The company generated $22.4 million in revenue for the fourth quarter, reflecting a 3.4% year-over-year decrease, which highlights the slight weakening in market demand and the challenges faced in a competitive environment.
- Historical Performance Review: Historical financial data for Crown Crafts indicates that despite the revenue decline, the company has maintained relatively stable profitability over the past few quarters, demonstrating the resilience of its business model.
- Dividend Performance: The dividend scorecard for Crown Crafts shows a continued commitment to shareholder returns, as the company remains focused on providing dividends despite current fluctuations in earnings.
See More
Crown Crafts to Release FY 2026 Results on June 24
- Earnings Release Schedule: Crown Crafts, Inc. will announce its fourth quarter and full year fiscal 2026 results before the market opens on June 24, 2026, providing investors with critical financial data and operational insights.
- Executive Teleconference: CEO Olivia W. Elliott and CFO Claire K. Spencer will host a teleconference at 8:00 a.m. Central Time on that day to discuss the financial results, enhancing transparency and engaging with investors.
- Teleconference Participation: Interested individuals can join the call by dialing (844) 539-3703 or (412) 652-1273, or access it in listen-only mode via the company's website, ensuring widespread dissemination of information.
- Replay Service: A replay of the teleconference will be available one hour after the call until July 8, 2026, allowing investors who could not participate live to access important information by dialing (844) 512-2921 or (412) 317-6671.
See More
Major Wall Street Rating Changes on Monday
- F5 Rating Upgrade: Evercore ISI upgraded F5 from In Line to Outperform, raising the price target to $475, indicating a potential 31% upside, which highlights the company's positioning as a high-single-digit revenue and low-double-digit EPS compounder.
- VF Corp Double Upgrade: Williams Trading upgraded VF Corp from Sell to Buy, increasing the price target from $14 to $19, reflecting a positive momentum in Vans, particularly driven by the LX Old Skool Pearlized Pack, suggesting strong investor interest.
- Viking Holdings Upgrade: Wells Fargo upgraded Viking Holdings from Equal Weight to Overweight, raising the price target from $79 to $109, emphasizing that despite the Iran conflict, the fundamentals of the cruise company's core business continue to improve and accelerate.
- Arm's Strong Performance: Bernstein initiated coverage on Arm with an Outperform rating, noting that the business relies on three revenue streams, indicating a robust economic model that scales with customer volume and silicon complexity.
See More
