Honda's U.S. Sales Up 16.9% YoY in June
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jul 01 2026
0mins
Honda's U.S. sales up 16.9% y/y in June, Bloomberg reprots
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Analyst Views on HMC
About HMC
Honda Motor Co Ltd is a Japan-based company principally engaged in the motorcycle business, the automobile business, the financial service business and the life creation business. The Company operates through four business segments. The Motorcycle segment is engaged in the research and development, production and sale of motorcycles, all-terrain vehicles (ATVs), side-by-side vehicles and related parts. The Automobile segment is engaged in the research and development, production and sale of automobiles and related parts. The Financial Service segment is engaged in the sales financing and leasing of its products. The Power Products and Other Business segment is engaged in the research and development, production and sale of power products and related parts.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Safety Concern: The NHTSA reported that the rearview camera malfunction is linked to potential water intrusion into the camera assembly, which could hinder the display of the rearview image when the vehicle is in reverse, posing a safety hazard.
- Free Repair Commitment: Honda will replace the rearview cameras at no cost to affected owners, ensuring that all recalled vehicles can restore normal functionality, thereby reducing accident risks and enhancing consumer trust.
- Dealer Involvement: Dealers will carry out the repair work, ensuring a smooth recall process, which reflects Honda's commitment to customer safety and its responsibility in the market.
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- Partnerships Established: The company has formed partnerships with glass manufacturer Corning and Murata Manufacturing to achieve high-volume production of its ceramic separators, further advancing the practical application of its technology in the market.
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- Large Recall: Honda Motor America is recalling 325,588 Odyssey vehicles from model years 2018 to 2020 due to a rearview camera issue that may prevent image display while reversing, increasing crash risk.
- Safety Concern: The NHTSA reported that the rearview camera malfunction is linked to potential water intrusion into the camera assembly, which could hinder the display of the rearview image when the vehicle is in reverse, posing a safety hazard.
- Free Repair Commitment: Honda will replace the rearview cameras at no cost to affected owners, ensuring that all recalled vehicles can restore normal functionality, thereby reducing accident risks and enhancing consumer trust.
- Dealer Involvement: Dealers will carry out the repair work, ensuring a smooth recall process, which reflects Honda's commitment to customer safety and its responsibility in the market.
See More
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- Importance of F-Series: Ford's F-Series trucks are estimated to account for one-third of the company's total revenue, with Wall Street estimating that as much as 90% of Ford's net profit comes from this lineup, highlighting its critical impact on Ford's financial health.
- Intensified Sales Competition: In the first half of 2026, Ford's F-150 fell short of Honda's CR-V, which achieved a 19% and 30% sales increase in May and June respectively, totaling 226,114 units, indicating the fierce competition in the market.
- Production Challenges: Two supplier fires last fall severely impacted Ford's aluminum supply, leading to reduced production capacity for the F-150, with expected EBIT losses of $1.5 billion to $2 billion in 2026, forcing management to adjust earnings guidance.
- Response Strategy: Ford plans to offset about $1 billion of the losses by adding production shifts, but despite these challenges, the company must focus on whether it can recover production in the second half of the year to maintain investor confidence and market share.
See More
Ford F-150 Sales Hit by Supply Issues Amid Rising Competition
- Supply Chain Crisis: Ford's F-150 production has been severely impacted by two supplier fires leading to aluminum shortages, with first-half 2026 sales expected to fall short of 210,000 units, significantly lagging behind Honda's CR-V at 226,114 units, highlighting Ford's vulnerability during a traditionally strong selling season.
- Intensifying Market Competition: Honda's CR-V achieved sales increases of 19% and 30% in the first half of 2026, successfully overtaking the Ford F-150, reflecting the pressure on Ford's market share, especially when its core product line is underperforming.
- Significant Financial Impact: Ford anticipates a loss of $1.5 billion to $2 billion in earnings before interest and taxes (EBIT) due to production issues, although it plans to offset about $1 billion of that loss by adding shifts, yet the overall financial outlook remains bleak.
- Long-term Strategic Challenges: The F-150's decline in sales, a model that has rarely lost its leading position over the past 15 years, not only undermines investor confidence but also poses serious challenges to Ford's future market strategy and product planning.
See More
QuantumScape Advances Solid-State Battery Technology Amid EV Market Challenges
- Technological Milestones: QuantumScape achieved significant commercialization progress in 2025, and despite a 27.4% stock drop in the first half of 2026, its partnership with Honda could expand solid-state battery applications, enhancing market competitiveness.
- Market Opportunities: Beyond electric vehicles, QuantumScape is targeting energy storage solutions for AI factories, showcasing the broad application potential of its solid-state battery technology, which may attract more investor interest.
- Risk Factors: Although technological milestones have reduced investment risks, QuantumScape's market cap remains at $4.3 billion, prompting investors to carefully assess their allocation in speculative portfolios.
- Industry Competition: QuantumScape is not the only company pursuing opportunities in the solid-state battery market, and increasing competition within the industry could impact its market share and future growth potential.
See More
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- Technological Milestones: QuantumScape has made significant strides by securing an expanded development and licensing agreement with Volkswagen's battery maker PowerCo, marking a crucial step toward commercializing its solid-state battery technology, despite a 27.4% stock drop in the first half of 2026.
- Partnerships Established: The company has formed partnerships with glass manufacturer Corning and Murata Manufacturing to achieve high-volume production of its ceramic separators, further advancing the practical application of its technology in the market.
- Market Opportunities: QuantumScape's solid-state batteries are expected to offer greater energy density and faster charging times, with plans to extend applications beyond electric vehicles to include power equipment, indicating a broad market potential.
- Investment Risks: While technological milestones have reduced investment risks, the nearly 30% drop in stock price still warrants caution from investors, suggesting that only a speculative portion of their portfolio should be allocated to QuantumScape.
See More
Nissan and Honda Explore Potential Partnership Opportunities
- Collaboration Projects: Nissan CEO Ivan Espinosa indicated that Nissan and Honda are actively exploring joint projects aimed at addressing both companies' capacity needs in the U.S. market, thereby enhancing their collaborative potential in a competitive automotive landscape.
- Investment in Technology: The discussions include the need for investments in hardware for electric architectures, particularly regarding battery capacity for future hybrid models to meet the increasing market demand, ensuring technological foresight and market adaptability.
- Software Platform Integration: Nissan and Honda are also considering the establishment of a common software platform to improve product compatibility and technological integration, positioning themselves favorably in the future development of automotive technologies.
- Positive Collaboration Outlook: Espinosa emphasized that the discussions are very constructive, with related partnership news expected to be announced soon, reflecting Nissan and Honda's proactive stance and potential market opportunities for future collaboration.
See More
