Marriott International and Coca-Cola Announce Global Partnership
Written by Emily J. Thompson, Senior Investment Analyst
Updated: 6 days ago
0mins
Marriott International (MAR) and The Coca-Cola Company (KO) announced a global agreement that will expand choice and elevate the guest experience across Marriott's portfolio, bringing The Coca-Cola Company's brands to hotels around the world. Under the agreement, The Coca-Cola Company becomes Marriott's global beverage partner across several categories, including carbonated soft drinks and a growing range of hydration and functional beverages. Guests will begin seeing Coca-Cola's brands across guestrooms, restaurants, lounges and meetings and events, with a phased rollout beginning today and continuing worldwide over the coming months. The agreement was developed in collaboration with Hot Shoppe Services International, Marriott's global procurement organization, leveraging its scale and supplier network to help drive value for owners and operators worldwide.
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Analyst Views on MAR
Wall Street analysts forecast MAR stock price to fall
14 Analyst Rating
8 Buy
6 Hold
0 Sell
Moderate Buy
Current: 379.750
Low
269.70
Averages
314.26
High
370.00
Current: 379.750
Low
269.70
Averages
314.26
High
370.00
About MAR
Marriott International, Inc. is an operator, franchisor, and licensor of hotel, residential, timeshare, and other lodging properties under various brand names. The Company's segments include U.S. and Canada, Europe, the Middle East, and Africa (EMEA), Greater China, and Asia Pacific, excluding China. Its brand portfolio offers a range of brands and lodging offerings in hospitality. Its brands are categorized by style of offering: Classic and Distinctive. The classic brands offer time-honored hospitality for the modern traveler. The distinctive brands offer memorable experiences with a perspective, each of which is grouped into four tiers: Luxury, Premium, Select, and Midscale. Its hotel brands include JW Marriott, The Ritz-Carlton, The Luxury Collection, W Hotels, Marriott Hotels, Sheraton, Delta Hotels by Marriott, Marriott Executive Apartments, Courtyard, SpringHill Suites, City Express, Four Points Flex by Sheraton, citizenM, and others.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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See More
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- Brand Rollout Plan: Under the agreement, Coca-Cola brands will be introduced in Marriott's hotels worldwide, including guest rooms, restaurants, lounges, and meeting spaces, with a phased rollout beginning on July 1, likely boosting brand visibility and attracting more guests.
- Customer Preference Alignment: Marriott CEO Anthony Capuano stated that the partnership aims to expand beverage options to align with customer preferences while generating economic benefits for hotel owners and franchise operators, thereby enhancing overall operational efficiency.
- Procurement Support: The agreement was developed with support from Marriott's global procurement organization, Hot Shoppe Services International, which facilitated the arrangement through its supplier network and procurement operations, ensuring smooth beverage supply implementation.
See More
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- Product Diversification: The agreement will introduce Coca-Cola's brands into Marriott hotels' guest rooms, restaurants, lounges, and events, providing guests with a wider range of beverage options to meet diverse needs across different occasions.
- Economic Benefit Enhancement: By collaborating with Hot Shoppe Services International, Marriott leverages its global procurement network to drive value creation, which is anticipated to bring economic benefits to hotel owners and franchise operators.
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See More
