Niu Technologies Reports Q1 2026 Sales of 261,624 Units
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Apr 06 2026
0mins
Niu Technologies provided its sales volume results for the first quarter of 2026. In the first quarter, NIU sold 261,624 units, including e-motorcycles, e-mopeds, e-bicycles, kick-scooters and e-bikes. Sales in the China market and international markets were 247,938 and 13,686 units, respectively. The company said, "During the first quarter, we maintained robust growth momentum in the China market, with sales volume increasing by 35% year-over-year. Our MT2026 model-recognized for its iconic design, class-leading extended range, and AI-assisted navigation-continues to resonate strongly with consumers, accounting for nearly 30% of total domestic sales volume. Furthermore, the launch of our NXT2.0 model in late March marks a significant advancement in intelligent mobility. Building on a suite of automotive-grade components, the NXT2.0 is equipped with a three-camera surround-view recording system and the industry's leading integrated AI riding agent with full voice control and natural interaction, significantly enhancing the smart riding experience. Looking ahead, we remain committed to technological innovation and the expansion of our high-performance product portfolio, establishing a solid foundation for sustainable growth throughout 2026. Internationally, we are executing a strategic realignment of our operations to enhance long-term operational efficiency by prioritizing the high-growth electric motorcycle segment and optimizing our micro-mobility footprint. Our sales volume count disclosed above is based on the delivery from our manufacturing facility, which may vary slightly from the sales volume measured from a financial accounting and reporting point of view. NIU's sales volume represents only one measure of the Company's financial performance and should not be relied upon as an indicator of quarterly financial results, which depend on a variety of factors, including revenues from accessories, spare parts and services, cost of sales, operating expenses, etc."
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Analyst Views on NIU
About NIU
NIU Technologies is a holding company principally engaged in the design, manufacturing and sales of electric motorcycles, mopeds, bicycles, as well as kick-scooters and e-bikes. The Company is engaged in the provision of two model lineups, including the electric motorcycle, moped and bicycle series such as the NQi, MQi, UQi, FQi series and others, as well as the micro-mobility series such as the kick-scooter series KQi and the e-bike series BQi. The Company sells products and provides services to users through online and offline channels. The Company is also engaged in the provision of accessories and spare parts such as scooter accessories and lifestyle accessories. The Company operates its businesses in the domestic market and overseas markets.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Niu Technologies Reports Significant Q2 Sales Growth
- Sales Growth: Niu Technologies reported Q2 sales of 434,687 units, a 24% increase from 350,090 units a year earlier, indicating strong demand for its core models and recent product launches.
- China Market Performance: Sales in China totaled 402,202 units, reflecting over a 25% year-over-year growth, which underscores the company's strengthening competitive position in the domestic market.
- International Market Contribution: International sales accounted for 32,485 units, representing a smaller share but highlighting Niu's potential for global expansion, with opportunities to increase market share in the future.
- Financial Performance: Despite a GAAP EPS of -$0.17 and revenue of $131.85 million missing expectations by $1.42 million, the company remains optimistic about its outlook, with shares rising 2.4% in premarket trading.
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Niu Technologies Reports Increased Sales in Q2
- Sales Growth: Niu Technologies reported sales of 434,687 electric two-wheelers in Q2 of fiscal 2026, a 24% increase from 350,090 units in the same period last year, indicating strong demand for core models and the positive impact of recent product launches.
- First Half Performance: For the first half of fiscal 2026, Niu sold 696,311 units, up 26% from 553,403 units a year ago, reflecting the company's competitive position in the market and consumer recognition of its products.
- Product Diversification: The sales figures encompass e-motorcycles, e-mopeds, e-bicycles, kick-scooters, and e-bikes, demonstrating Niu's expanding product line in the electric mobility sector, catering to diverse consumer needs.
- Optimistic Market Outlook: With the ongoing demand for electric mobility solutions, Niu's sales growth not only enhances its market share but also lays a solid foundation for future business expansion and product innovation.
See More
NIU Technologies Reports Q2 2026 Sales Volume Results
- Sales Volume Growth: In Q2 2026, NIU sold 434,687 electric mobility units, representing a 24% increase from Q2 2025, with 402,202 units sold in China and 32,485 units in international markets, highlighting the company's robust performance in the global electric mobility sector.
- China Market Performance: Sales in China increased by over 25% year-over-year, driven by sustained demand for core models and new product launches, particularly the NX 2026 long-range electric motorcycle, which resonated strongly with consumers and solidified NIU's leadership position in the domestic market.
- International Market Strategy: NIU maintained a disciplined operational approach in international markets, focusing on improving operational efficiency and prioritizing key markets for sustainable long-term development, achieving stable sales performance despite an uneven external environment.
- Smart Mobility Strategy: NIU continues to advance its smart mobility strategy through deeper ecosystem collaboration with leading technology companies, integrating AI-enabled riding features into practical riding scenarios, thereby enhancing user experience and strengthening brand competitiveness.
See More
Niu (NIU) Q4 2025 Earnings Call Transcript
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Niu (NIU) Q1 2026 Earnings Call Transcript
See More
Niu Technologies Q1 Earnings Report Analysis
- Earnings Performance: Niu Technologies reported a Q1 GAAP EPS of -$0.17 with revenues of $131.85 million, missing estimates by $1.42 million while showing a year-over-year growth of 33.4%, indicating potential in revenue growth but ongoing profitability challenges.
- E-Scooter Sales: The company sold 261,624 e-scooters in Q1, a 28.7% increase year-over-year, with 247,938 units sold in China, reflecting a robust 35.4% growth, while international sales fell by 32.4% to 13,686 units, highlighting challenges in overseas markets.
- Franchise Expansion: As of March 31, 2026, the number of franchised stores in China reached 4,542, indicating significant progress in the company's domestic expansion strategy and enhancing brand market coverage.
- Future Outlook: Niu expects Q2 2026 revenues to range between RMB 1.57 billion and RMB 1.82 billion, representing a year-over-year increase of 25% to 45%, showcasing confidence in future growth despite international market challenges.
See More
Niu Technologies Reports Significant Q2 Sales Growth
- Sales Growth: Niu Technologies reported Q2 sales of 434,687 units, a 24% increase from 350,090 units a year earlier, indicating strong demand for its core models and recent product launches.
- China Market Performance: Sales in China totaled 402,202 units, reflecting over a 25% year-over-year growth, which underscores the company's strengthening competitive position in the domestic market.
- International Market Contribution: International sales accounted for 32,485 units, representing a smaller share but highlighting Niu's potential for global expansion, with opportunities to increase market share in the future.
- Financial Performance: Despite a GAAP EPS of -$0.17 and revenue of $131.85 million missing expectations by $1.42 million, the company remains optimistic about its outlook, with shares rising 2.4% in premarket trading.
See More
Niu Technologies Reports Increased Sales in Q2
- Sales Growth: Niu Technologies reported sales of 434,687 electric two-wheelers in Q2 of fiscal 2026, a 24% increase from 350,090 units in the same period last year, indicating strong demand for core models and the positive impact of recent product launches.
- First Half Performance: For the first half of fiscal 2026, Niu sold 696,311 units, up 26% from 553,403 units a year ago, reflecting the company's competitive position in the market and consumer recognition of its products.
- Product Diversification: The sales figures encompass e-motorcycles, e-mopeds, e-bicycles, kick-scooters, and e-bikes, demonstrating Niu's expanding product line in the electric mobility sector, catering to diverse consumer needs.
- Optimistic Market Outlook: With the ongoing demand for electric mobility solutions, Niu's sales growth not only enhances its market share but also lays a solid foundation for future business expansion and product innovation.
See More
NIU Technologies Reports Q2 2026 Sales Volume Results
- Sales Volume Growth: In Q2 2026, NIU sold 434,687 electric mobility units, representing a 24% increase from Q2 2025, with 402,202 units sold in China and 32,485 units in international markets, highlighting the company's robust performance in the global electric mobility sector.
- China Market Performance: Sales in China increased by over 25% year-over-year, driven by sustained demand for core models and new product launches, particularly the NX 2026 long-range electric motorcycle, which resonated strongly with consumers and solidified NIU's leadership position in the domestic market.
- International Market Strategy: NIU maintained a disciplined operational approach in international markets, focusing on improving operational efficiency and prioritizing key markets for sustainable long-term development, achieving stable sales performance despite an uneven external environment.
- Smart Mobility Strategy: NIU continues to advance its smart mobility strategy through deeper ecosystem collaboration with leading technology companies, integrating AI-enabled riding features into practical riding scenarios, thereby enhancing user experience and strengthening brand competitiveness.
See More
Niu (NIU) Q4 2025 Earnings Call Transcript
See More
Niu (NIU) Q1 2026 Earnings Call Transcript
See More
Niu Technologies Q1 Earnings Report Analysis
- Earnings Performance: Niu Technologies reported a Q1 GAAP EPS of -$0.17 with revenues of $131.85 million, missing estimates by $1.42 million while showing a year-over-year growth of 33.4%, indicating potential in revenue growth but ongoing profitability challenges.
- E-Scooter Sales: The company sold 261,624 e-scooters in Q1, a 28.7% increase year-over-year, with 247,938 units sold in China, reflecting a robust 35.4% growth, while international sales fell by 32.4% to 13,686 units, highlighting challenges in overseas markets.
- Franchise Expansion: As of March 31, 2026, the number of franchised stores in China reached 4,542, indicating significant progress in the company's domestic expansion strategy and enhancing brand market coverage.
- Future Outlook: Niu expects Q2 2026 revenues to range between RMB 1.57 billion and RMB 1.82 billion, representing a year-over-year increase of 25% to 45%, showcasing confidence in future growth despite international market challenges.
See More
