Playboy to Repurchase 16.6M Shares for Approximately $17.4M
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jun 22 2026
0mins
Playboy announced that it entered into a definitive agreement to repurchase approximately 16.6M shares of its common stock - the entire equity position held by funds managed by affiliates of Fortress Investment Group at a fixed price of $1.05 per share, for total consideration of approximately $17.4M. Under the terms of the agreement, Playboy paid $2M at execution and will pay the remaining approximately $15.4M in three scheduled installments through December 31, 2026, at a fixed price of $1.05 per share. The Company may accelerate purchases at any time at its discretion. During the term of the agreement, Fortress has agreed not to sell, transfer, or otherwise dispose of the shares subject to the agreement. The agreement is fully backstopped by an affiliate of Rizvi Traverse Management and The Million, who have agreed to purchase the shares directly from Fortress, pro rata based on their current Playboy stockholdings, to the extent the company does not.
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Analyst Views on PLBY
Wall Street analysts forecast PLBY stock price to rise
1 Analyst Rating
1 Buy
0 Hold
0 Sell
Moderate Buy
Current: 1.180
Low
3.00
Averages
3.00
High
3.00
Current: 1.180
Low
3.00
Averages
3.00
High
3.00
About PLBY
Playboy, Inc., formerly PLBY Group, Inc., is a global pleasure and leisure lifestyle company. The Company’s flagship consumer brand, Playboy, has its products and content in approximately 180 countries. The Company operates through two segments: Direct-to-Consumer, and Licensing. Its Direct-to-Consumer segment is engaged in the sale of consumer products sold directly to customers online or at brick-and-mortar stores. The Licensing segment includes trademark licenses for third-party consumer products and location-based entertainment businesses. Its products include sexual wellness, style and apparel, gaming and lifestyle, and beauty and grooming.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Playboy Joins Russell 2000 and 3000 Indices
- Index Inclusion: Playboy, Inc. officially joined the Russell 2000 and Russell 3000 indices on June 29, 2026, reflecting significant operational momentum after five consecutive quarters of positive adjusted EBITDA, which is expected to enhance its visibility among institutional investors.
- Market Capitalization: The inclusion is based on market capitalization rankings as of April 30, 2026, allowing Playboy to stand out among 4,000 U.S. stocks, thereby solidifying its position in the small-cap market.
- Liquidity Enhancement: CEO Ben Kohn noted that joining these widely followed indices will broaden Playboy's shareholder base and enhance trading liquidity, supporting future growth, particularly across its four revenue lines.
- Asset Management Impact: As of June 2025, approximately $12.2 trillion in assets benchmarked against Russell indices, and Playboy's inclusion will attract more attention in investment management and active investment strategies, further enhancing brand value.
See More
Playboy Completes Buyback of Fortress's Entire Stake
- Buyback Scale: On June 18, 2026, Playboy entered into an agreement to repurchase approximately 16.6 million shares at $1.05 each, representing nearly 15% of total outstanding shares for about $17.4 million, reflecting strong confidence in the company's intrinsic value.
- Financial Flexibility: The initial payment of $2 million is followed by approximately $15.4 million in three scheduled installments through December 31, 2026, ensuring the company maintains financial flexibility while effectively utilizing cash flow.
- Shareholder Backing: The deal is fully backed by commitments from Rizvi Traverse and Byborg, ensuring sufficient funding for the buyback, which enhances shareholder confidence in the company's future while mitigating the risk of a large-scale market sell-off.
- Improved Operational Performance: With five consecutive quarters of positive adjusted EBITDA, this buyback underscores Playboy's ongoing efforts to enhance operational efficiency and shareholder value, which is expected to further drive stock price appreciation.
See More
Playboy to Repurchase Entire Stake from Fortress, Shares Surge 10%
- Share Buyback Plan: Playboy has agreed to repurchase approximately 16.6 million shares from Fortress Investment Group at $1.05 per share for about $17.4 million, covering nearly 15% of its outstanding shares, which is expected to enhance shareholder value by the end of 2026.
- Stock Price Surge: Following the announcement, Playboy's shares jumped 10% in premarket trading to $1.45, indicating a positive market reaction to the buyback plan, which may boost investor confidence and attract more buying interest.
- Earnings Outlook Improvement: The buyback is expected to be immediately accretive to earnings per share, reflecting the company's proactive measures in optimizing its capital structure, potentially laying the groundwork for future profit growth and strengthening its position in a competitive market.
- Strategic Exit Arrangement: This transaction allows Fortress to exit its position in an orderly manner, and Playboy's buyback plan not only helps improve its financial standing but may also provide greater flexibility for future expansion and investments.
See More
Playboy Announces Full Buyback of Fortress Shares
- Buyback Scale: Playboy is repurchasing approximately 16.6 million shares at $1.05 each, totaling about $17.4 million, which represents nearly 15% of its outstanding shares, reflecting the company's confidence in its intrinsic value.
- Financial Flexibility: The initial payment of $2 million is followed by three scheduled installments through December 31, 2026, ensuring that the company maintains financial flexibility while immediately enhancing earnings per share.
- Shareholder Backing: The deal is fully backed by commitments from Rizvi Traverse and Byborg, securing the funding for the buyback and reinforcing shareholder trust and support for the company.
- Improved Operational Performance: With five consecutive quarters of positive adjusted EBITDA, this buyback indicates Playboy's commitment to enhancing shareholder value and optimizing its capital structure.
See More
Playboy Transforms into Asset-Light Brand Platform
- Profitability Improvement: Playboy (PLBY) highlighted its evolution into an asset-light brand platform during an investor presentation, with management noting five consecutive quarters of positive adjusted EBITDA, indicating significant profitability improvements and clearer financial visibility by 2028.
- Stock Price Recovery: Over the past six weeks, Playboy's (PLBY) shares have risen by 12%, reflecting a positive market response to its transformation strategy and indicating increased investor confidence in the company's future growth potential.
- Historical Overview: Since its founding in 1953, Playboy has transformed from a niche magazine into a sprawling entertainment empire, operating numerous nightclubs between 1960 and 1986, creating a unique brand culture, although it faced challenges in the internet era, its brand influence remains significant.
- Strategic Initiatives: Recently, Playboy sold half of its China business for approximately $112 million and announced plans to open a new Playboy Club in Miami Beach, marking ongoing efforts to reshape its brand image and market positioning.
See More
Playboy to Present at Planet MicroCap Las Vegas 2026
- Conference Details: Playboy will participate in the Planet MicroCap conference from June 16-18, 2026, at the Bellagio Hotel in Las Vegas, aiming to showcase its business strategy and engage in one-on-one meetings with institutional investors to strengthen investor relations.
- Executive Participation: CFO and COO Marc Crossman is scheduled to present on June 17 from 3:30 to 4:00 PM Pacific Time, highlighting Playboy's future growth plans and positioning in the leisure lifestyle market, which is expected to attract potential investor interest.
- Live Webcast: The presentation will be available via live audio webcast, providing real-time access and an archive for those unable to attend in person, thereby enhancing the company's visibility and influence among investors.
- Investor Relations Focus: Playboy encourages investors to contact MZ Group to schedule meetings, demonstrating the company's commitment to transparent communication with investors, aiming to build market trust through open information exchange.
See More
Playboy Joins Russell 2000 and 3000 Indices
- Index Inclusion: Playboy, Inc. officially joined the Russell 2000 and Russell 3000 indices on June 29, 2026, reflecting significant operational momentum after five consecutive quarters of positive adjusted EBITDA, which is expected to enhance its visibility among institutional investors.
- Market Capitalization: The inclusion is based on market capitalization rankings as of April 30, 2026, allowing Playboy to stand out among 4,000 U.S. stocks, thereby solidifying its position in the small-cap market.
- Liquidity Enhancement: CEO Ben Kohn noted that joining these widely followed indices will broaden Playboy's shareholder base and enhance trading liquidity, supporting future growth, particularly across its four revenue lines.
- Asset Management Impact: As of June 2025, approximately $12.2 trillion in assets benchmarked against Russell indices, and Playboy's inclusion will attract more attention in investment management and active investment strategies, further enhancing brand value.
See More
Playboy Completes Buyback of Fortress's Entire Stake
- Buyback Scale: On June 18, 2026, Playboy entered into an agreement to repurchase approximately 16.6 million shares at $1.05 each, representing nearly 15% of total outstanding shares for about $17.4 million, reflecting strong confidence in the company's intrinsic value.
- Financial Flexibility: The initial payment of $2 million is followed by approximately $15.4 million in three scheduled installments through December 31, 2026, ensuring the company maintains financial flexibility while effectively utilizing cash flow.
- Shareholder Backing: The deal is fully backed by commitments from Rizvi Traverse and Byborg, ensuring sufficient funding for the buyback, which enhances shareholder confidence in the company's future while mitigating the risk of a large-scale market sell-off.
- Improved Operational Performance: With five consecutive quarters of positive adjusted EBITDA, this buyback underscores Playboy's ongoing efforts to enhance operational efficiency and shareholder value, which is expected to further drive stock price appreciation.
See More
Playboy to Repurchase Entire Stake from Fortress, Shares Surge 10%
- Share Buyback Plan: Playboy has agreed to repurchase approximately 16.6 million shares from Fortress Investment Group at $1.05 per share for about $17.4 million, covering nearly 15% of its outstanding shares, which is expected to enhance shareholder value by the end of 2026.
- Stock Price Surge: Following the announcement, Playboy's shares jumped 10% in premarket trading to $1.45, indicating a positive market reaction to the buyback plan, which may boost investor confidence and attract more buying interest.
- Earnings Outlook Improvement: The buyback is expected to be immediately accretive to earnings per share, reflecting the company's proactive measures in optimizing its capital structure, potentially laying the groundwork for future profit growth and strengthening its position in a competitive market.
- Strategic Exit Arrangement: This transaction allows Fortress to exit its position in an orderly manner, and Playboy's buyback plan not only helps improve its financial standing but may also provide greater flexibility for future expansion and investments.
See More
Playboy Announces Full Buyback of Fortress Shares
- Buyback Scale: Playboy is repurchasing approximately 16.6 million shares at $1.05 each, totaling about $17.4 million, which represents nearly 15% of its outstanding shares, reflecting the company's confidence in its intrinsic value.
- Financial Flexibility: The initial payment of $2 million is followed by three scheduled installments through December 31, 2026, ensuring that the company maintains financial flexibility while immediately enhancing earnings per share.
- Shareholder Backing: The deal is fully backed by commitments from Rizvi Traverse and Byborg, securing the funding for the buyback and reinforcing shareholder trust and support for the company.
- Improved Operational Performance: With five consecutive quarters of positive adjusted EBITDA, this buyback indicates Playboy's commitment to enhancing shareholder value and optimizing its capital structure.
See More
Playboy Transforms into Asset-Light Brand Platform
- Profitability Improvement: Playboy (PLBY) highlighted its evolution into an asset-light brand platform during an investor presentation, with management noting five consecutive quarters of positive adjusted EBITDA, indicating significant profitability improvements and clearer financial visibility by 2028.
- Stock Price Recovery: Over the past six weeks, Playboy's (PLBY) shares have risen by 12%, reflecting a positive market response to its transformation strategy and indicating increased investor confidence in the company's future growth potential.
- Historical Overview: Since its founding in 1953, Playboy has transformed from a niche magazine into a sprawling entertainment empire, operating numerous nightclubs between 1960 and 1986, creating a unique brand culture, although it faced challenges in the internet era, its brand influence remains significant.
- Strategic Initiatives: Recently, Playboy sold half of its China business for approximately $112 million and announced plans to open a new Playboy Club in Miami Beach, marking ongoing efforts to reshape its brand image and market positioning.
See More
Playboy to Present at Planet MicroCap Las Vegas 2026
- Conference Details: Playboy will participate in the Planet MicroCap conference from June 16-18, 2026, at the Bellagio Hotel in Las Vegas, aiming to showcase its business strategy and engage in one-on-one meetings with institutional investors to strengthen investor relations.
- Executive Participation: CFO and COO Marc Crossman is scheduled to present on June 17 from 3:30 to 4:00 PM Pacific Time, highlighting Playboy's future growth plans and positioning in the leisure lifestyle market, which is expected to attract potential investor interest.
- Live Webcast: The presentation will be available via live audio webcast, providing real-time access and an archive for those unable to attend in person, thereby enhancing the company's visibility and influence among investors.
- Investor Relations Focus: Playboy encourages investors to contact MZ Group to schedule meetings, demonstrating the company's commitment to transparent communication with investors, aiming to build market trust through open information exchange.
See More
