Sprout Social Launches Snapchat Publishing Integration
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jun 24 2026
0mins
Sprout Social (SPT) announced the launch of its Snapchat (SNAP) publishing integration. Now available to all customers, the integration enables brands to plan, schedule, and automatically publish Stories and Spotlights directly to Snapchat from Sprout's platform.
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Analyst Views on SPT
Wall Street analysts forecast SPT stock price to rise
9 Analyst Rating
5 Buy
4 Hold
0 Sell
Moderate Buy
Current: 8.210
Low
13.00
Averages
18.25
High
32.00
Current: 8.210
Low
13.00
Averages
18.25
High
32.00
About SPT
Sprout Social, Inc. is engaged in designing, developing, and operating a Web-based social media management tool enabling companies to manage and measure their online presence. It provides organizations with a centralized platform to manage their social media efforts across stakeholders and business functions. Its cloud software brings together social messaging, data, and workflow in a unified system of record, intelligence, and action. It operates across major networks, including X (formerly known as Twitter), Facebook, Instagram, TikTok, Pinterest, LinkedIn, Google, Reddit, Bluesky, Glassdoor and YouTube, and commerce platforms Facebook Shops, Shopify, and WooCommerce. The Company's platform components include artificial intelligence and automation, publishing, engagement, analytics, social listening, influencer marketing by sprout social, and employee advocacy. Its platform is licensed on a per-user, per-month basis, providing scalability to meet the needs of businesses of all sizes.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Integration Enhances Payment Efficiency: The native integration of Lumanu with Sprout Social allows enterprise teams to run campaigns and pay creators within a single workflow, addressing payment delays and enhancing marketing execution efficiency.
- Compliance and Global Payment Management: Lumanu processes over $1.5 billion in global payments to more than 400,000 creators and vendors, ensuring tax compliance across 200+ countries, which enhances brand trust in the global market.
- Advantages of Automated Workflow: The integration replaces manual procurement cycles with an automated workflow, enabling marketing teams to prompt payouts directly from Sprout's campaign workflow, streamlining creator onboarding and tax validation processes while improving visibility for internal teams.
- Strategic Market Positioning: As creator marketing scales and becomes more complex, the integration of Lumanu with Sprout reflects a commitment to balancing agility with compliance, helping brands manage creator investments more effectively and drive business growth.
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- Automated Workflow: The new system replaces manual procurement cycles, enabling marketing teams to prompt payouts directly from Sprout's campaign workflow while Lumanu manages creator onboarding and tax compliance across over 200 countries, ensuring smooth global payments.
- Real-Time Status Updates: The integrated platform provides a unified dashboard that syncs real-time status updates, enhancing visibility for internal teams and creators while ensuring fund safety and compliance, thereby improving overall operational efficiency.
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- Optimistic Earnings Outlook: The company is expected to report quarterly earnings of $0.11 per share, representing a year-over-year increase of 22.2%, while revenues are projected to reach $24.97 million, up 50.9% from the same quarter last year, indicating benefits from a growing customer base and steady revenue streams.
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- Market Competition Landscape: While Sprout Social shows solid performance in social media management, it operates in a highly competitive environment where growth has plateaued, and its reliance on third-party platforms poses risks that could limit future growth opportunities.
See More
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- Customizable Workflows: The introduction of Trellis Studio allows organizations to build bespoke AI workflows tailored to their unique goals and operational needs, thereby improving the effectiveness of social intelligence applications.
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- Integration Enhances Payment Efficiency: The native integration of Lumanu with Sprout Social allows enterprise teams to run campaigns and pay creators within a single workflow, addressing payment delays and enhancing marketing execution efficiency.
- Compliance and Global Payment Management: Lumanu processes over $1.5 billion in global payments to more than 400,000 creators and vendors, ensuring tax compliance across 200+ countries, which enhances brand trust in the global market.
- Advantages of Automated Workflow: The integration replaces manual procurement cycles with an automated workflow, enabling marketing teams to prompt payouts directly from Sprout's campaign workflow, streamlining creator onboarding and tax validation processes while improving visibility for internal teams.
- Strategic Market Positioning: As creator marketing scales and becomes more complex, the integration of Lumanu with Sprout reflects a commitment to balancing agility with compliance, helping brands manage creator investments more effectively and drive business growth.
See More
Lumanu Integrates with Sprout Social to Enhance Influencer Marketing Efficiency
- Efficiency Boost: The native integration of Lumanu with Sprout Social allows enterprise teams to run marketing campaigns and pay creators within a single workflow, eliminating payment delays caused by disparate systems and enhancing creator relationship stability.
- Automated Workflow: The new system replaces manual procurement cycles, enabling marketing teams to prompt payouts directly from Sprout's campaign workflow while Lumanu manages creator onboarding and tax compliance across over 200 countries, ensuring smooth global payments.
- Real-Time Status Updates: The integrated platform provides a unified dashboard that syncs real-time status updates, enhancing visibility for internal teams and creators while ensuring fund safety and compliance, thereby improving overall operational efficiency.
- Increased Market Trust: Lumanu processes over $1.5 billion in payments annually for more than 400,000 creators and vendors, with numerous well-known brands relying on its management of creator payment processes, demonstrating its strong trust and influence in the industry.
See More
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- Stock Recovery: Crexendo shares surged 5.9% in the last trading session to close at $7.35, with notable trading volume exceeding typical levels, reflecting strong market demand for its AI offerings despite a 25.7% decline over the past four weeks.
- Optimistic Earnings Outlook: The company is expected to report quarterly earnings of $0.11 per share, representing a year-over-year increase of 22.2%, while revenues are projected to reach $24.97 million, up 50.9% from the same quarter last year, indicating benefits from a growing customer base and steady revenue streams.
- Stable Earnings Estimates: Although the consensus EPS estimate has remained unchanged over the past 30 days, empirical research indicates a strong correlation between earnings estimate revisions and short-term stock price movements, prompting investors to monitor CXDO's performance to see if the recent price jump can sustain itself.
- Enhanced Industry Position: Crexendo holds a Zacks Rank of #2 (Buy) within the Zacks Internet - Services industry, reflecting market recognition of its growth potential, while its peer Sprout Social has seen a 12% increase in stock price over the past month.
See More
Procore vs. Sprout Social: Market Comparison
- Procore Financial Performance: Procore achieved nearly $1.3 billion in revenue for FY 2025, reflecting a growth of approximately 14.8%, and despite a net loss of about $100.8 million, the net margin improved from negative 9.2% in FY 2024 to negative 7.6%, indicating a trend towards narrowing losses as the company scales its operations.
- Sprout Social Growth Potential: Sprout Social generated approximately $457.5 million in revenue for FY 2025, marking a year-over-year increase of nearly 12.7%, and while it reported a net loss of close to $43.3 million, the net margin improved from negative 15.3% to negative 9.5%, suggesting progress in profitability despite competitive pressures in the market.
- Industry Risk Analysis: Procore faces cyclical risks inherent in the construction industry, particularly from high interest rates and rising material costs, alongside litigation risks from a trade secret lawsuit with Oracle, which could impact its operations; meanwhile, Sprout Social's reliance on third-party social media platforms poses risks if access to data is lost, potentially harming its service delivery.
- Valuation Comparison: Sprout Social appears significantly cheaper than Procore when comparing price-to-sales and forward P/E ratios, with Sprout's P/S ratio at 0.9x compared to Procore's 5.2x, indicating a relative undervaluation, although its growth potential may be constrained by a highly competitive market environment.
See More
Investment Analysis: Procore vs. Sprout Social
- Procore Financial Performance: In FY 2025, Procore's revenue reached nearly $1.3 billion, reflecting a year-over-year growth of approximately 14.8%, and despite a net loss of about $100.8 million, its net margin improved from negative 9.2% to negative 7.6%, indicating a trend towards narrowing losses as the company scales.
- Sprout Social Growth Trend: Sprout Social generated approximately $457.5 million in revenue for FY 2025, marking a year-over-year increase of nearly 12.7%, and while it reported a net loss of close to $43.3 million, its net margin improved from negative 15.3% to negative 9.5%, suggesting progress in profitability.
- Industry Risk Analysis: Procore faces significant cyclical risks from the construction industry, which can be impacted by high interest rates and rising material costs, and is also involved in litigation with Oracle over trade secret misappropriation, potentially affecting its market performance.
- Market Competition Landscape: While Sprout Social shows solid performance in social media management, it operates in a highly competitive environment where growth has plateaued, and its reliance on third-party platforms poses risks that could limit future growth opportunities.
See More
Sprout Social Launches AI-Powered Social Intelligence Platform
- Platform Innovation: Sprout Social's newly launched AI-powered social intelligence platform is designed to convert real-time market signals into actionable business insights, expected to be fully available by July 2026, helping organizations maintain competitiveness in a rapidly changing market.
- Trellis Integration: Central to this platform is the Trellis AI engine, which will be integrated across Sprout's various modules, including Publishing, Listening, and Reporting, aimed at enhancing workflow efficiency and data operability.
- Customizable Workflows: The introduction of Trellis Studio allows organizations to build bespoke AI workflows tailored to their unique goals and operational needs, thereby improving the effectiveness of social intelligence applications.
- Market Trend Insights: Sprout's research indicates that 71% of marketing directors expect social data to surpass traditional market research by 2029, positioning social intelligence as a core component of enterprise strategy, which will drive organizations to rely more on real-time insights for decision-making.
See More
