Truly Hard Seltzer Bets $5 Million on U.S. Soccer Victory
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jun 26 2026
0mins
Source: Newsfilter
- Bet Amount: Truly Hard Seltzer has announced a $5 million bet as a testament to its confidence in the U.S. Men's National Team's success in the international tournament, with one lucky fan set to win this prize if the team clinches victory, showcasing the brand's strong support for the squad.
- Entry Method: Starting June 26, fans aged 21 and over can participate by posting content related to Truly and U.S. Soccer on social media, enhancing interaction between the brand and consumers while boosting brand loyalty and engagement.
- Limited Edition Products: Truly has launched limited-edition 12-packs and city cans in collaboration with U.S. Soccer, aimed at attracting consumers through unique flavors and designs, thereby enhancing the brand's competitive edge in the market while celebrating soccer culture.
- City Renaming: Hoboken, NJ has been officially renamed “Believe, USA,” marking the first time in nearly 250 years that a U.S. city has held the “Believe” title, highlighting Truly's active role in promoting U.S. soccer culture and further solidifying its brand image.
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Analyst Views on SAM
Wall Street analysts forecast SAM stock price to rise
9 Analyst Rating
1 Buy
7 Hold
1 Sell
Hold
Current: 179.820
Low
192.00
Averages
239.01
High
326.00
Current: 179.820
Low
192.00
Averages
239.01
High
326.00
About SAM
The Boston Beer Company, Inc. is engaged in the business of selling alcohol beverages throughout the United States and in selected international markets, under various trade names. The trade names include The Boston Beer Company, Twisted Tea Brewing Company, Hard Seltzer Beverage Company, Angry Orchard Cider Company, Dogfish Hea Craft Brewery, Dogfish Head Distilling Co., Angel City Brewing Company, Coney Island Brewing Company, Green Rebel Brewing Co., TeaPot Worldwide, Sun Cruiser Beverage Co., American Fermentation Company LLC, and Sinless Spirits Company. It produces alcohol beverages, including flavored malt beverages, hard seltzer, beer, hard cider, spirits-based ready-to-drink beverages (spirits RTDs) and distilled spirits at Company-owned breweries and its cidery and under contract arrangements at other production facilities. The four primary Company-owned breweries are focused on production and research and development. The Company sells its beverages in various packages.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
Truly Hard Seltzer Bets $5 Million on U.S. Soccer Victory
- Bet Amount: Truly Hard Seltzer has announced a $5 million bet as a testament to its confidence in the U.S. Men's National Team's success in the international tournament, with one lucky fan set to win this prize if the team clinches victory, showcasing the brand's strong support for the squad.
- Entry Method: Starting June 26, fans aged 21 and over can participate by posting content related to Truly and U.S. Soccer on social media, enhancing interaction between the brand and consumers while boosting brand loyalty and engagement.
- Limited Edition Products: Truly has launched limited-edition 12-packs and city cans in collaboration with U.S. Soccer, aimed at attracting consumers through unique flavors and designs, thereby enhancing the brand's competitive edge in the market while celebrating soccer culture.
- City Renaming: Hoboken, NJ has been officially renamed “Believe, USA,” marking the first time in nearly 250 years that a U.S. city has held the “Believe” title, highlighting Truly's active role in promoting U.S. soccer culture and further solidifying its brand image.
See More
Sun Cruiser Partners with Dylan Efron for Summer Campaign
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- Summer Event Planning: Sun Cruiser will host a unique Sunset Run Club event in New York City, where participants can jog with Dylan and enjoy Sun Cruiser drinks post-run, enhancing brand-consumer connection and increasing social media exposure.
- Beach Volleyball Event: In August, Dylan will host a beach volleyball game in California, followed by a Sun Cruiser happy hour at a local bar, providing consumers with opportunities to engage with the brand and further solidifying brand loyalty through in-person experiences.
- Brand Philosophy Promotion: Dylan Efron emphasizes the importance of outdoor activities, aligning perfectly with Sun Cruiser's brand philosophy, and this partnership not only enhances brand image but also attracts more young consumers through Dylan's influence, driving market growth.
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- Industry Support: This award is part of Samuel Adams' Brewing the American Dream program, which has provided over 4,600 loans totaling nearly $123 million since 2008, aiding small food and beverage businesses and fostering community employment.
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- High Call Option Activity: The $45 strike call option for Movado stands out with 2,099 contracts traded today, representing about 209,900 shares, reflecting strong investor expectations for future price increases, which could influence stock price movements.
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- Festival Debut: The whiskey will make its debut at the Stateside Music Festival on July 4, where Dogfish Head, as a sponsor, will offer a variety of beverages, further enhancing the brand's connection to music culture and increasing market visibility.
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- Product Range: Dogfish Head's cocktail mix packs feature various flavors, including Strawberry Honeyberry Vodka Lemonade and Blood Orange Mango Vodka Crush, each at 7.0% ABV, showcasing the brand's expertise and innovation in mixology.
- Sales Channels: In addition to online sales, limited quantities of the 'Secret Stash Cooler' will be available at Dogfish Head's locations in coastal Delaware, further expanding the brand's market reach and enhancing consumer purchasing convenience.
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Truly Hard Seltzer Bets $5 Million on U.S. Soccer Victory
- Bet Amount: Truly Hard Seltzer has announced a $5 million bet as a testament to its confidence in the U.S. Men's National Team's success in the international tournament, with one lucky fan set to win this prize if the team clinches victory, showcasing the brand's strong support for the squad.
- Entry Method: Starting June 26, fans aged 21 and over can participate by posting content related to Truly and U.S. Soccer on social media, enhancing interaction between the brand and consumers while boosting brand loyalty and engagement.
- Limited Edition Products: Truly has launched limited-edition 12-packs and city cans in collaboration with U.S. Soccer, aimed at attracting consumers through unique flavors and designs, thereby enhancing the brand's competitive edge in the market while celebrating soccer culture.
- City Renaming: Hoboken, NJ has been officially renamed “Believe, USA,” marking the first time in nearly 250 years that a U.S. city has held the “Believe” title, highlighting Truly's active role in promoting U.S. soccer culture and further solidifying its brand image.
See More
Sun Cruiser Partners with Dylan Efron for Summer Campaign
- Limited Edition Launch: Sun Cruiser introduces the limited-edition Sunset Club Pack in collaboration with Dylan Efron, featuring four flavors with only 100 calories and 1g of sugar per serving, aimed at attracting health-conscious consumers and enhancing brand influence in the youth market.
- Summer Event Planning: Sun Cruiser will host a unique Sunset Run Club event in New York City, where participants can jog with Dylan and enjoy Sun Cruiser drinks post-run, enhancing brand-consumer connection and increasing social media exposure.
- Beach Volleyball Event: In August, Dylan will host a beach volleyball game in California, followed by a Sun Cruiser happy hour at a local bar, providing consumers with opportunities to engage with the brand and further solidifying brand loyalty through in-person experiences.
- Brand Philosophy Promotion: Dylan Efron emphasizes the importance of outdoor activities, aligning perfectly with Sun Cruiser's brand philosophy, and this partnership not only enhances brand image but also attracts more young consumers through Dylan's influence, driving market growth.
See More
Soul Mega Wins 2026 Brewing & Business Experienceship
- Award Recognition: Soul Mega has been selected as the winner of the 2026 Brewing & Business Experienceship, highlighting its innovation and impact in the beer industry, and gaining a unique collaboration opportunity with the Samuel Adams team to enhance brand visibility.
- Industry Support: This award is part of Samuel Adams' Brewing the American Dream program, which has provided over 4,600 loans totaling nearly $123 million since 2008, aiding small food and beverage businesses and fostering community employment.
- Brand Development: Soul Mega has evolved from a homebrewing project started in 2011 to a commercial brand, launching sales in 2019 and expanding distribution in the Mid-Atlantic region through retailers like Whole Foods Market and Total Wine, demonstrating strong market growth potential.
- Cultural Platform: Beyond brewing quality beer, Soul Mega creates unique shared experiences through music, art, and community events, reflecting its strategic positioning as a cultural platform and enhancing its social impact.
See More
Movado and Boston Beer Options Trading Activity Surges
- Movado Options Volume: Movado Group, Inc. has seen an options trading volume of 2,124 contracts today, equating to approximately 212,400 shares, which represents 59.8% of its average daily trading volume over the past month, indicating a significant increase in market interest.
- High Call Option Activity: The $45 strike call option for Movado stands out with 2,099 contracts traded today, representing about 209,900 shares, reflecting strong investor expectations for future price increases, which could influence stock price movements.
- Boston Beer Options Activity: Boston Beer Co Inc. has recorded an options trading volume of 1,605 contracts today, approximately 160,500 shares, which constitutes 59.7% of its average daily trading volume over the past month, suggesting sustained market interest in the company.
- Active Put Option Trading: The $150 strike put option for Boston Beer has seen 1,435 contracts traded today, representing around 143,500 shares, indicating investor concerns about potential future price declines, which may affect overall market sentiment.
See More
Dogfish Head and Rolling Stone Launch Exclusive Whiskey Collaboration
- Whiskey Collaboration Launch: Dogfish Head and Rolling Stone have unveiled a whiskey that blends 12 different barrel types, creating a unique American single malt that embodies their shared values in music and beverage craftsmanship.
- Limited Release: With only 900 cases produced, this limited-edition whiskey will be available in select states like Delaware and New York, emphasizing its rarity and collectible appeal, which is likely to attract whiskey enthusiasts.
- Festival Debut: The whiskey will make its debut at the Stateside Music Festival on July 4, where Dogfish Head, as a sponsor, will offer a variety of beverages, further enhancing the brand's connection to music culture and increasing market visibility.
- Co-branded Merchandise: To celebrate the whiskey launch, Dogfish Head and Rolling Stone are releasing a limited edition of co-branded merchandise, including T-shirts and whiskey glasses, aimed at diversifying their product line to attract consumers and enhance brand loyalty.
See More
Dogfish Head Launches Secret Stash Cooler for Summer Cocktails
- Product Innovation: Dogfish Head Cocktails introduces the 'Secret Stash Cooler' priced at $99, designed for summer gatherings with a hidden compartment to protect favorite drinks, enhancing the overall party experience.
- Market Positioning: This cooler not only meets consumer demand for personalized drink storage but also attracts younger consumers who prioritize social occasions, potentially boosting brand loyalty.
- Product Range: Dogfish Head's cocktail mix packs feature various flavors, including Strawberry Honeyberry Vodka Lemonade and Blood Orange Mango Vodka Crush, each at 7.0% ABV, showcasing the brand's expertise and innovation in mixology.
- Sales Channels: In addition to online sales, limited quantities of the 'Secret Stash Cooler' will be available at Dogfish Head's locations in coastal Delaware, further expanding the brand's market reach and enhancing consumer purchasing convenience.
See More
