BKNG Stock: Price, Forecast, Financials & AI Analysis

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High

186.890

Open

185.485

VWAP

182.83

Vol

7.36M

Mkt Cap

140.28B

Low

180.570

Amount

1.35B

EV/EBITDA(TTM)

14.13

Total Shares

774.88M

145.40B

EV/OCF(TTM)

15.57

P/S(TTM)

5.38

Booking Holdings Inc. is a provider of travel and restaurant online reservation and related services. The Company offers its services through five primary consumer-facing brands: Booking.com, Priceline, Agoda, KAYAK, and OpenTable. Through its brands, consumers can book an array of accommodations (including hotels, motels, resorts, homes, apartments, bed and breakfasts, hostels, and other alternative and traditional accommodation properties) and a flight to their destinations; make a car rental reservation or arrange for an airport taxi; make a dinner reservation; or book a vacation package, tour, activity, or cruise. Consumers can also use its meta-search services to easily compare travel reservation information, such as flight, hotel, and rental car reservations from hundreds of online travel platforms at once. Booking.com offers accommodation reservation services for approximately 4.4 million properties in over 220 countries and territories and in over 40 languages.

Events Timeline

(ET)

2026-05-12

06:00:00

TikTok Appeals to EU Court to Overturn Gatekeeper Designation

2026-04-29 (ET)

2026-04-29

16:40:00

Major U.S. Averages Close Slightly Lower, Nasdaq Edges Up

2026-04-29

12:20:00

Major U.S. Averages Lower as Oil Prices Surge Again

News

8.5

07-03Yahoo Finance

Agoda Unveils Unique Monsoon Travel Destinations in Asia

8.5

07-02Fool

CrowdStrike Executes 4-for-1 Stock Split Amid AI Boom

8.5

07-02NASDAQ.COM

CrowdStrike Executes 4-for-1 Stock Split Amid AI Boom

7.5

06-29Yahoo Finance

Sustainable Tourism Academy Celebrates One Year Anniversary

4.5

06-24NASDAQ.COM

U.S. Stocks Close Mixed as Chipmakers Weigh on Market

2.0

06-24CNBC

Analysis of Stock Price Movements for Multiple Companies

25 Analyst Rating

Wall Street analysts forecast BKNG stock price to rise

18 Buy

7 Hold

0 Sell

Moderate Buy

Current: 0.000

Low

5407

Averages

6153

High

6850

Current: 0.000

Low

5407

Averages

6153

High

6850

Wells Fargo

Ken Gawrelski

Equal Weight

downgrade

$215 -> $214

AI Analysis

2026-06-30

Reason

Wells Fargo

Ken Gawrelski

Price Target

$215 -> $214

AI Analysis

2026-06-30

downgrade

Equal Weight

Reason

Wells Fargo analyst Ken Gawrelski lowered the firm's price target on Booking Holdings to $214 from $215 and keeps an Equal Weight rating on the shares. The firm expects a cut to FY26 guidance based on the assumption of Middle East conflict affecting results through year-end. Wells views Booking Holdings' shares as attractive at near historical trough price-to-earnings.

Argus

John Staszak

Buy

maintain

$188 -> $205

2026-04-30

Reason

Argus

John Staszak

Price Target

$188 -> $205

2026-04-30

maintain

Buy

Reason

Argus analyst John Staszak raised the firm's price target on Booking Holdings to $205 from $188 and keeps a Buy rating on the shares. The company's Q1 results topped estimates, posting strong margins, while its "solid though conservative" guidance is implying that its business remains strong, the analyst tells investors in a research note.

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Valuation Metrics

The current forward P/E ratio for Booking Holdings Inc (BKNG.O) is 17.42, compared to its 5-year average forward P/E of 20.94. For a more detailed relative valuation and DCF analysis to assess Booking Holdings Inc's fair value, Click here.

Forward PE

The forward P/E ratio is a valuation metric that divides a company's current stock price by its estimated future earnings per share over the next 12 months.

5Y Average PE

20.94

Current PE

17.42

Overvalued PE

24.72

Undervalued PE

17.16

Forward EV/EBITDA

The forward EV/EBITDA ratio is a valuation metric that divides a company's enterprise value (EV) by its estimated future earnings before interest, taxes, depreciation, and amortization (EBITDA) over the next 12 months.

5Y Average EV/EBITDA

15.69

Current EV/EBITDA

16.67

Overvalued EV/EBITDA

18.12

Undervalued EV/EBITDA

13.27

Forward PS

The forward P/S ratio is a valuation metric that divides a company's current stock price by its estimated future sales (or revenue) per share over the next 12 months.

5Y Average PS

5.34

Current PS

4.46

Overvalued PS

6.30

Undervalued PS

4.38

Financials

AI Analysis

Annual

Quarterly

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Frequently Asked Questions

What is Booking Holdings Inc (BKNG) stock price today?

The current price of BKNG is 181.03 USD — it has decreased -1.91

What is Booking Holdings Inc (BKNG)'s business?

What is the price predicton of BKNG Stock?

Wall Street analysts forecast BKNG stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for BKNG is6153 USD with a low forecast of 5407 USD and a high forecast of 6850 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.