CART News & Events

Instacart introduced Immersive Feed, a new short-form, vertical video feed that showcases meals and recipes, currently in pilot as part of Instacart's suite of inspiration ads. Customers can now browse the video feed directly within their favorite retail storefronts on Instacart and add items to their cart. The new experience gives consumers a way to scroll, discover, and shop meal ideas on Instacart.

Vida Health announced a partnership with Instacart to expand access to nutritious food for Vida members nationwide through the use of Instacart Health Fresh Funds, category-specific grocery stipends. The collaboration connects Vida's members directly to Instacart. "Building healthier habits takes more than information; it requires thoughtful, culturally relevant guidance and access to good food. By partnering with Instacart, the guidance dietitians and coaches provide is now more immediately actionable for members to purchase groceries, making it easier for people to make impactful changes in their lives," said Amy Mushlin, Chief Clinical and Member Service Officer at Vida Health.

Instacart and Weis Markets, a Mid-Atlantic food retailer, announced the launch of Caper Carts at select Weis locations in Pennsylvania with additional rollouts planned throughout the year. Powered by Instacart's AI-driven Connected Stores technology, Caper Carts transform the in-store experience with a smart, digital-first cart. With Caper Carts, Weis customers can track their spend in real time as they shop and will have access to Caper exclusive coupons. Customers will be able to sign up for a Weis Rewards account directly on the cart, and Weis Rewards members can also redeem loyalty benefits directly from the cart. Weis will also launch on-cart advertising with Caper Carts. Caper Carts are equipped with basket-facing camera sensors, weights & measures-certified scales, location-tracking systems, outward-facing cameras, and an intuitive touchscreen. The technology is part of Instacart's broader approach to Physical AI for grocery, combining edge computing on Caper Carts with cloud AI trained on more than 1.6 billion online grocery orders and a decade of grocery expertise. Weis Markets joined the Instacart Marketplace in 2023, and with the launch of Caper Carts, Instacart's technology is now extending into Weis' physical stores.