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CLX Overview

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$
0.000
0.000(0.000%)
At close
0.000(0.000%)Aft-market
ET
$
0.000
0.000(0.000%)
At close
0.000(0.000%)Aft-market
ET
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Intellectia

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High
99.480
Open
99.000
VWAP
97.96
Vol
2.14M
Mkt Cap
11.78B
Low
97.000
Amount
209.44M
EV/EBITDA(TTM)
11.43
Total Shares
120.92M
EV
14.81B
EV/OCF(TTM)
25.71
P/S(TTM)
1.76
The Clorox Company is a multinational manufacturer and marketer of consumer and professional products. Its brands include Brita, Burt's Bees, Clorox, Fresh Step, Glad, Hidden Valley, Kingsford, Liquid-Plumr, Pine-Sol and Purell as well as international brands such as Chux, Clorinda and Poett. Its segments include Health and Wellness, Household, Lifestyle and International. Health and Wellness segment consists of cleaning, disinfecting and professional products marketed and sold in the United States. Products within this segment include home care, cleaning and disinfecting products and laundry additives; professional cleaning and disinfecting products, and others. Household segment consists of bags and wraps, cat litter and grilling products marketed and sold in the United States. Lifestyle segment consists of food, water filtration and natural personal care products marketed and sold in the United States. International segment consists of products sold outside the United States.
Show More

Events Timeline

(ET)
2026-06-17
16:30:00
Clorox Simplifies Operating Structure, Appoints New COO
select
2026-05-28 (ET)
2026-05-28
16:10:00
Clorox CEO Linda Rendle Steps Down for Health Reasons
select
2026-05-01 (ET)
2026-05-01
09:00:00
Apple Stock Rises 3% Driven by Strong Earnings
select

News

Fool
9.5
07-07Fool
Colgate-Palmolive Forecasts Continued Growth Amid Market Challenges
  • Strong Stock Performance: As of July 3, Colgate-Palmolive's stock has risen 20.4% year-to-date, showcasing its robust market competitiveness and attractiveness to investors within the household and personal care products sector.
  • Stable Dividend Yield: Colgate-Palmolive has paid uninterrupted dividends since 1895 and has increased its payout for 63 consecutive years, currently offering a dividend yield of 2.24%, appealing to investors seeking stable passive income despite its relatively high stock price.
  • Sales Growth Forecast: The company anticipates net sales growth of 2% to 6% and organic sales growth of 1% to 4% for 2026, demonstrating strong market adaptability and brand strength amid declining sales faced by many peers.
  • Geographic Diversification Advantage: Colgate-Palmolive's sales outside North America are more than triple those within, particularly achieving double-digit growth in Latin America and EMEA, enhancing its resilience against U.S.-specific inflationary pressures.
NASDAQ.COM
2.0
07-07NASDAQ.COM
Colgate-Palmolive's Resilience Amid Market Challenges
  • Sales Growth Outlook: Colgate-Palmolive is guiding for net sales growth of 2% to 6% in 2026, contrasting with peers facing declines, indicating the company's strong growth potential in a competitive market.
  • Brand Portfolio Strength: The company boasts a robust brand portfolio, including Colgate and Palmolive, which has enabled it to navigate inflationary pressures and consumer resistance to price increases effectively, securing its leadership in the household and personal care industry.
  • Dividend Stability: Colgate-Palmolive has paid uninterrupted dividends since 1895 and has increased its payout for 63 consecutive years, earning it the title of
NASDAQ.COM
8.5
07-05NASDAQ.COM
Investment Opportunities in McDonald's, Clorox, and General Mills
  • Stability of McDonald's: McDonald's announced its 49th consecutive dividend increase in late 2025, and despite trading near its 52-week lows, the company reported a 3.6% increase in same-store sales for Q1 2026, demonstrating resilience and long-term viability in the fast-food sector.
  • Clorox's Brand Management: Clorox has increased its dividend for 48 consecutive years and is on track to become a Dividend King in 2027; although its stock is near five-year lows, the acquisition of Gojo, which owns the Purell brand, could help expand its B2B market reach and enhance future growth potential.
  • General Mills' Adjustment Strategy: After facing challenges in fiscal 2026, General Mills has adjusted its pricing structure and expects adjusted earnings per share to range from $3.00 to $3.20 for fiscal 2027; while dividend growth may stagnate, its 127-year history of consistent dividends underscores its survival capability.
  • Investor Opportunities: Despite McDonald's, Clorox, and General Mills currently being in a downturn, their high dividend yields and stable business models present attractive investment opportunities for value investors, especially during periods of negative market sentiment.
Fool
8.5
07-05Fool
Investment Opportunities in McDonald's, Clorox, and General Mills
  • McDonald's Dividend King Path: McDonald's announced its 49th dividend increase in 2025, just one year away from becoming a Dividend King, and despite its stock trading near 52-week lows, the company reported a 3.6% increase in same-store sales in Q1, indicating stable business performance.
  • Clorox's Growth Potential: Clorox has increased its dividend for 48 consecutive years and is on track to become a Dividend King in 2027; although its stock is near five-year lows, the acquisition of the Purell brand will enhance its competitiveness in the B2B market, potentially driving future growth.
  • General Mills' Recovery Signal: General Mills' stock bounced back after reporting fiscal 2026 earnings, and despite a long downtrend, its P/E ratio of 8.5 is well below the 15x five-year average, while its historically high dividend yield of 7% offers appeal to investors.
  • Cautious Investor Selection: While McDonald's, Clorox, and General Mills are currently out of favor on Wall Street, they are well-managed companies with long histories of success, attracting investors to seek value during these downturns.
NASDAQ.COM
2.0
06-25NASDAQ.COM
Market Capitalization Comparison: Revvity vs Clorox
  • Market Cap Comparison: Revvity Inc (Ticker: RVTY) has a market capitalization of $11.78 billion compared to Clorox Co (Ticker: CLX) at $11.53 billion, indicating Revvity's relative strength in the market, which may attract more investor interest.
  • Investor Misconceptions: Many novice investors mistakenly compare company values solely based on stock prices; however, market capitalization provides a more accurate assessment of a company's value, aiding investors in making informed decisions.
  • Market Positioning Impact: Market capitalization not only affects a company's ranking among peers but also determines which mutual funds and ETFs are willing to hold the stock, particularly as large funds tend to focus on companies valued over $10 billion.
  • Stock Performance: At Thursday's close, Revvity's stock rose approximately 7.6%, while Clorox fell about 0.2%, reflecting positive market sentiment and increased investor confidence in Revvity.
Fool
8.5
06-21Fool
Top Dividend Stocks to Hold for the Next Decade
  • Clorox's Rebuilding: After a $580 million ERP upgrade and a cyberattack, Clorox's $2.25 billion acquisition of GOJO Industries in 2026 is expected to drive sales growth over the next decade, particularly in hand hygiene products.
  • Brown-Forman's Consistent Growth: With 42 consecutive years of dividend increases, Brown-Forman faces a soft global spirits market but has seen positive consumer engagement with its new Jack Daniel's Tennessee Blackberry flavor, projecting a 6% to 8% annual dividend growth over the next decade.
  • Kimberly-Clark's Transformation: Currently undergoing its most significant transformation in 154 years, Kimberly-Clark reported a 3.7% increase in adjusted operating profit in Q1 2026 and reaffirmed its full-year guidance, indicating that restructuring is not disrupting core operations, while the merger with Kenvue will enhance market competitiveness over the next decade.
  • Stable Dividend Yields: Clorox, Brown-Forman, and Kimberly-Clark offer dividend yields of 5.18%, 3.45%, and a safe level respectively, indicating that these companies will provide stable cash flow and potential capital appreciation for investors over the next ten years.
Wall Street analysts forecast CLX stock price to rise
14 Analyst Rating
Wall Street analysts forecast CLX stock price to rise
1 Buy
10 Hold
3 Sell
Hold
Current: 0.000
sliders
Low
94.00
Averages
118.69
High
152.00
Current: 0.000
sliders
Low
94.00
Averages
118.69
High
152.00
Goldman Sachs
Bonnie Herzog
Sell
to
Sell
downgrade
$94 -> $83
AI Analysis
2026-05-01
Reason
Goldman Sachs
Bonnie Herzog
Price Target
$94 -> $83
AI Analysis
2026-05-01
downgrade
Sell
to
Sell
Reason
Goldman Sachs analyst Bonnie Herzog lowered the firm's price target on Clorox to $83 from $94 and keeps a Sell rating on the shares. Clorox reported a slight EPS beat for Q3 but issued weaker FY26 guidance and a complex outlook citing oil and gas-driven cost pressures, soft consumer and scanner trends, incremental headwinds from Middle East conflict, ERP transition impacts, and integration of the Purell acquisition, ultimately leading to a disappointing overall update, the analyst tells investors in a research note.
Morgan Stanley
Equal Weight
downgrade
$110 -> $97
2026-05-01
Reason
Morgan Stanley
Price Target
$110 -> $97
2026-05-01
downgrade
Equal Weight
Reason
Morgan Stanley lowered the firm's price target on Clorox to $97 from $110 and keeps an Equal Weight rating on the shares. Sales struggles are persisting, particularly in litter and salad dressing, and cost pressures are ramping with limited pricing offsets, meaning consensus needs to come down, the analyst tells investors.
Unlock Full Analyst Thesis, Get the complete breakdown of rating reason for CLX
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Valuation Metrics

The current forward P/E ratio for Clorox Co (CLX.N) is 15.43, compared to its 5-year average forward P/E of 25.52. For a more detailed relative valuation and DCF analysis to assess Clorox Co's fair value, Click here.

Forward PE

The forward P/E ratio is a valuation metric that divides a company's current stock price by its estimated future earnings per share over the next 12 months.
StronglyUndervaluedUndervaluedFairOvervaluedStronglyOvervalueddotted line Image
5Y Average PE
25.52
Current PE
15.43
Overvalued PE
31.84
Undervalued PE
19.20

Forward EV/EBITDA

The forward EV/EBITDA ratio is a valuation metric that divides a company's enterprise value (EV) by its estimated future earnings before interest, taxes, depreciation, and amortization (EBITDA) over the next 12 months.
StronglyUndervaluedUndervaluedFairOvervaluedStronglyOvervalueddotted line Image
5Y Average EV/EBITDA
16.59
Current EV/EBITDA
9.86
Overvalued EV/EBITDA
19.91
Undervalued EV/EBITDA
13.27

Forward PS

The forward P/S ratio is a valuation metric that divides a company's current stock price by its estimated future sales (or revenue) per share over the next 12 months.
StronglyUndervaluedUndervaluedFairOvervaluedStronglyOvervalueddotted line Image
5Y Average PS
2.45
Current PS
1.54
Overvalued PS
2.81
Undervalued PS
2.10

Financials

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Whales Holding CLX

F
Fundsmith, LLP
Holding
CLX
+10.20%
3M Return
Q
Quinn Opportunity Partners LLC
Holding
CLX
+3.07%
3M Return
I
ICICI Prudential Asset Management Company Limited
Holding
CLX
+0.05%
3M Return

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Frequently Asked Questions

What is Clorox Co (CLX) stock price today?

The current price of CLX is 97.41 USD — it has increased 0.16

What is Clorox Co (CLX)'s business?

The Clorox Company is a multinational manufacturer and marketer of consumer and professional products. Its brands include Brita, Burt's Bees, Clorox, Fresh Step, Glad, Hidden Valley, Kingsford, Liquid-Plumr, Pine-Sol and Purell as well as international brands such as Chux, Clorinda and Poett. Its segments include Health and Wellness, Household, Lifestyle and International. Health and Wellness segment consists of cleaning, disinfecting and professional products marketed and sold in the United States. Products within this segment include home care, cleaning and disinfecting products and laundry additives; professional cleaning and disinfecting products, and others. Household segment consists of bags and wraps, cat litter and grilling products marketed and sold in the United States. Lifestyle segment consists of food, water filtration and natural personal care products marketed and sold in the United States. International segment consists of products sold outside the United States.

What is the price predicton of CLX Stock?

Wall Street analysts forecast CLX stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for CLX is118.69 USD with a low forecast of 94.00 USD and a high forecast of 152.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.

What is Clorox Co (CLX)'s revenue for the last quarter?

Clorox Co revenue for the last quarter amounts to 1.67B USD, increased 0.12

What is Clorox Co (CLX)'s earnings per share (EPS) for the last quarter?

Clorox Co. EPS for the last quarter amounts to 1.54 USD, increased 2.67

How many employees does Clorox Co (CLX). have?

Clorox Co (CLX) has 7600 emplpoyees as of July 08 2026.

What is Clorox Co (CLX) market cap?

Today CLX has the market capitalization of 11.78B USD.