DSP News & Events

Publica by IAS announced an integration with Viant Technology's Direct Access supply path product that enables Viant advertisers to buy premium CTV inventory from Publica publishers. This creates a more seamless path for advertisers to activate campaigns across leading streaming environments with greater efficiency, transparency, and signal quality. The partnership is designed to simplify CTV buying by bringing advertiser demand closer to premium streaming supply. For publishers, it helps maximize demand from performance-minded advertisers seeking quality inventory and stronger outcomes across CTV.

Viant Technology announced the launch of its enhanced Publisher Solutions. "These solutions are designed to enable advertisers to access higher-quality and better-addressable inventory at scale, while providing publishers greater transparency into supply quality and enhancing their ability to monetize their inventory," the company said.