GIFT News & Events

Giftify announced a new partnership between CardCash.com and Follett Higher Education to bring gift card exchange capabilities to campus bookstore locations nationwide, establishing a significant new channel for growing its customer base and expanding gift card supply for the CardCash platform. The program enables students, parents, and campus visitors to exchange unused gift cards for spendable value at participating campus store locations, providing a convenient, in-person channel for converting unwanted gift cards into immediate purchasing power for textbooks, apparel, technology, dorm essentials, and other everyday campus needs. When fully rolled out across all approximately 700 campus bookstore locations by August 2026 - including stores serving major universities such as Stanford University and the University of Texas - this program is expected to represent CardCash's largest single physical retail footprint.

Giftify announced that CardCash.com has deployed its second AI agent - an automated order review system now performing with an 85% accuracy rate - as part of a structured five-agent AI roadmap designed to reduce the company's variable cost base, expand operational capacity, and improve its margin profile as transaction volume grows. The order review system is CardCash's second fully deployed AI agent, following the company's AI-powered customer service agent. Three additional AI agents are currently nearing completion, each targeting high-volume internal workflows where automation is expected to deliver measurable improvements to cost structure and throughput.

Reports revenue $83.2M vs. $88.9M last year. "2025 was a year of meaningful operational progress for Giftify," said Ketan Thakker, CEO, "The growth in our marketplace activity, combined with disciplined expense management, demonstrates that our strategy is working. The shift toward agent-based transactions is a deliberate evolution that improves our capital efficiency and risk profile, and the acquisition and integration of Takeout7 further strengthens our ability to serve restaurant partners with comprehensive technology solutions. We enter 2026 focused on expanding our customer base across both B2C and B2B channels, optimizing our transaction mix, and leveraging our integrated platforms to drive continued progress toward profitability," concluded Mr. Thakker.

Giftify announced the deployment of AI-driven development practices across Restaurant.com. This AI-powered approach is driving platform improvements designed to improve user engagement, reduce friction, and strengthen customer acquisition across all Restaurant.com's digital dining and deals marketplace. "Integrating AI into our development process has been transformative for Restaurant.com," said Thomas Butt, Chief Technology Officer of Giftify. "From scoping features and designing user flows to creating and managing development tasks, AI has allowed our team to operate with the speed and precision of a much larger organization. The passwordless login we just launched is the first visible result of this approach, and it's just the beginning. We have a full pipeline of enhancements that will make Restaurant.com faster, simpler, and more intuitive for our users."