KVYO News & Events

Klaviyo announced that Composer, its AI marketing agent, is moving to public beta along with major advancements to Customer Agent. Two agents built into Klaviyo's CRM platform, working from the same real-time customer data across marketing and service to drive revenue.

Klaviyo announced an expanded integration with Anthropic to bring new agentic marketing workflows to Claude. By connecting Klaviyo's Model Context Protocol server more broadly across Claude's products - including Claude.ai and Claude Cowork - brands can securely access Klaviyo customer and performance data and turn it into actionable outputs such as performance reports, campaign briefs, and marketing insights.