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MAX Overview

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$
0.000
0.000(0.000%)
At close
0.000(0.000%)Aft-market
ET
$
0.000
0.000(0.000%)
At close
0.000(0.000%)Aft-market
ET
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Intellectia

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High
14.388
Open
13.960
VWAP
13.88
Vol
992.49K
Mkt Cap
852.33M
Low
13.590
Amount
13.78M
EV/EBITDA(TTM)
24.58
Total Shares
62.35M
EV
979.35M
EV/OCF(TTM)
24.28
P/S(TTM)
0.81
MediaAlpha, Inc. is an online customer acquisition platform for insurance in property and casualty, health, and life. The Company's technology platform brings together insurance carriers, agents, and high-intent consumers through a real-time, programmatic, transparent, and results-driven ecosystem. Its platform is a set of predictive analytics algorithms that incorporate hundreds of variables to generate conversion probabilities for each consumer, enabling its partners to align customer acquisition costs with expected customer LTV across the platform. Its platform allows buyers to fully integrate first-party consumer data to enhance targeting parameters, bidding granularity and conversion tracking, resulting in accurate customer acquisition and LTV predictions. Its search and conversion datasets enable automated, algorithmic customer acquisition optimizations. It offers a self-service model, which enables its partners to directly manage the buying and selling process independently.
Show More

Events Timeline

(ET)
2026-04-29
16:40:00
MediaAlpha Reports Q1 Revenue of $310M
select
2026-04-29
16:40:00
Company Sees Q2 Adjusted EBITDA of $28M-$30.5M
select

News

Globenewswire
7.0
07-01Globenewswire
MediaAlpha Faces FTC Investigation and Lawsuit
  • FTC Investigation Initiated: The Federal Trade Commission (FTC) informed MediaAlpha in October 2024 of its intent to file a complaint, alleging violations of Section 5(a) of the FTC Act and other regulations related to misleading advertising, which could expose the company to significant legal risks.
  • Settlement Amount of $45 Million: In July 2025, MediaAlpha settled with the FTC for $45 million in cash and agreed to implement various governance reforms to restrict future advertising and marketing practices, indicating the company's mounting pressure to comply with regulatory standards.
  • Insider Trading Raises Concerns: During the FTC complaint proceedings, significant stock sales by MediaAlpha insiders raised questions about whether management exploited non-public information, potentially undermining shareholder trust in corporate governance.
  • Legal Consultation Opportunities: Bleichmar Fonti & Auld LLP is investigating whether MediaAlpha's board and senior management breached their fiduciary duties to shareholders, encouraging current shareholders to submit information for legal support, highlighting potential legal options and compensation for affected investors.
Globenewswire
7.0
06-29Globenewswire
MediaAlpha Faces FTC Investigation and Lawsuit
  • FTC Investigation Background: The Federal Trade Commission (FTC) informed MediaAlpha in October 2024 of its intent to file a complaint alleging violations of Section 5(a) of the FTC Act and related rules, particularly concerning misleading advertising and false claims regarding health insurance products, which could expose the company to significant legal and financial risks.
  • Settlement Agreement Details: In July 2025, MediaAlpha settled with the FTC for $45 million in cash and agreed to implement governance reforms that restrict future advertising and marketing practices, which not only impacts the company's financial standing but may also have long-term repercussions on its market reputation.
  • Insider Trading Concerns: During the FTC complaint proceedings, MediaAlpha insiders sold substantial amounts of stock, raising questions about whether management exploited undisclosed information for personal gain, potentially eroding shareholder trust in corporate governance.
  • Legal Consultation Opportunities: Bleichmar Fonti & Auld LLP is investigating whether MediaAlpha's board and senior management breached their fiduciary duties to shareholders, encouraging current shareholders to seek more information and consider legal options to protect their interests.
Globenewswire
7.0
06-24Globenewswire
BFA Investigates MediaAlpha's Board for Potential Misconduct
  • FTC Investigation Background: The FTC informed MediaAlpha in October 2024 of its intention to file a complaint for violations of Section 5(a) of the FTC Act and related sales rules, alleging misleading advertising and false claims, which could result in a $45 million penalty for the company.
  • Settlement Agreement Details: In July 2025, MediaAlpha settled with the FTC for $45 million in cash and agreed to implement governance reforms that restrict future advertising and marketing practices, which not only impacts the company's financial health but may also cause long-term damage to its market reputation.
  • Insider Trading Concerns: During the FTC's complaint proceedings, significant stock sales by MediaAlpha insiders raised questions about whether management exploited undisclosed information, potentially eroding shareholder trust in corporate governance and affecting future investment decisions.
  • Legal Options Advisory: BFA encourages current MediaAlpha shareholders to submit their information to explore legal options, emphasizing that their representation is on a contingency fee basis, meaning shareholders bear no litigation costs, which may attract more shareholders to participate in potential legal actions to protect their interests.
Globenewswire
7.0
06-19Globenewswire
MediaAlpha Faces FTC Investigation and Lawsuit
  • FTC Investigation Background: The Federal Trade Commission (FTC) informed MediaAlpha in October 2024 of its intent to file a complaint for violations of Section 5(a) of the FTC Act and other regulations, alleging misleading advertising and false claims, particularly regarding health insurance products.
  • Settlement Amount and Governance Reforms: In July 2025, MediaAlpha settled with the FTC for $45 million in cash and agreed to implement various governance reforms to restrict future advertising and marketing practices, indicating significant compliance pressures on the company.
  • Insider Trading Concerns: During the pendency of the FTC's complaint, MediaAlpha insiders sold large amounts of stock, raising questions about whether management exploited undisclosed information, which could undermine shareholder trust in corporate governance.
  • Legal Consultation Opportunities: Bleichmar Fonti & Auld LLP is investigating whether MediaAlpha's board and senior management breached their fiduciary duties to shareholders, encouraging current shareholders to submit information to explore legal options, highlighting the need for shareholder rights protection in this matter.
Globenewswire
7.0
06-15Globenewswire
MediaAlpha Faces FTC Investigation and Lawsuit
  • FTC Investigation Initiated: The Federal Trade Commission (FTC) informed MediaAlpha in October 2024 of its intent to file a complaint alleging violations of Section 5(a) of the FTC Act, particularly concerning misleading advertising and false claims regarding health insurance products, which poses significant legal risks for the company.
  • Settlement Amount of $45 Million: In July 2025, MediaAlpha settled with the FTC for $45 million in cash and agreed to implement governance reforms to restrict future advertising practices, a move that not only impacts the company's financial standing but also its market reputation.
  • Insider Trading Raises Concerns: During the FTC's complaint proceedings, significant stock sales by MediaAlpha insiders raised questions about whether management exploited non-public information, potentially undermining shareholder trust in corporate governance.
  • Legal Options for Shareholders: Bleichmar Fonti & Auld LLP is investigating whether MediaAlpha's board and senior management breached their fiduciary duties to shareholders, encouraging current shareholders to submit information for legal support, indicating that the company's legal challenges may affect its future operations and shareholder value.
Yahoo Finance
8.5
06-12Yahoo Finance
MAX Resource Corp. Completes Debt and Option Transactions with Bolt Metals
  • Debt Settlement Transaction: MAX Resource Corp. has finalized a debt settlement with Bolt Metals, where Bolt issued 4,000,000 shares and 2,000,000 pre-funded warrants to MAX, which is expected to improve the company's financial position and support future project developments.
  • Option Agreement Details: Under the amended option agreement, Bolt has the right to acquire 100% interest in the Florália High Purity Iron Property by issuing 26,800,000 Bolt shares to Max Iron, which is anticipated to enhance MAX's competitiveness in the iron ore market.
  • Strategic Location Advantage: The Florália High Purity Iron Property is strategically located in Minas Gerais, Brazil, adjacent to major infrastructure and markets, which is expected to reduce transportation costs and improve logistics efficiency, thereby accelerating project development.
  • Strong Exploration Potential: The initial oxide exploration target is estimated at 50 to 70 million tons with iron grades between 55% and 61%, indicating robust exploration potential that could attract investor interest.
Wall Street analysts forecast MAX stock price to rise
6 Analyst Rating
Wall Street analysts forecast MAX stock price to rise
6 Buy
0 Hold
0 Sell
Strong Buy
Current: 0.000
sliders
Low
15.00
Averages
16.75
High
19.00
Current: 0.000
sliders
Low
15.00
Averages
16.75
High
19.00
TD Cowen
Hold
to
Hold
downgrade
$13 -> $11
AI Analysis
2026-06-23
Reason
TD Cowen
Price Target
$13 -> $11
AI Analysis
2026-06-23
downgrade
Hold
to
Hold
Reason
TD Cowen lowered the firm's price target on MediaAlpha to $11 from $13 and keeps a Hold rating on the shares. The firm updated its model as it revised its 2026-2027 estimates.
JPMorgan
NULL
to
Overweight
maintain
$11 -> $12
2026-04-30
Reason
JPMorgan
Price Target
$11 -> $12
2026-04-30
maintain
NULL
to
Overweight
Reason
JPMorgan raised the firm's price target on MediaAlpha to $12 from $11 and keeps an Overweight rating on the shares.
Unlock Full Analyst Thesis, Get the complete breakdown of rating reason for MAX
Unlock Now

Valuation Metrics

The current forward P/E ratio for Mediaalpha Inc (MAX.N) is 10.57, compared to its 5-year average forward P/E of 39.59. For a more detailed relative valuation and DCF analysis to assess Mediaalpha Inc's fair value, Click here.

Forward PE

The forward P/E ratio is a valuation metric that divides a company's current stock price by its estimated future earnings per share over the next 12 months.
StronglyUndervaluedUndervaluedFairOvervaluedStronglyOvervalueddotted line Image
N/A
5Y Average PE
39.59
Current PE
10.57
Overvalued PE
152.99
Undervalued PE
-73.82

Forward EV/EBITDA

The forward EV/EBITDA ratio is a valuation metric that divides a company's enterprise value (EV) by its estimated future earnings before interest, taxes, depreciation, and amortization (EBITDA) over the next 12 months.
StronglyUndervaluedUndervaluedFairOvervaluedStronglyOvervalueddotted line Image
5Y Average EV/EBITDA
12.29
Current EV/EBITDA
8.86
Overvalued EV/EBITDA
21.89
Undervalued EV/EBITDA
2.68

Forward PS

The forward P/S ratio is a valuation metric that divides a company's current stock price by its estimated future sales (or revenue) per share over the next 12 months.
StronglyUndervaluedUndervaluedFairOvervaluedStronglyOvervalueddotted line Image
5Y Average PS
0.87
Current PS
0.55
Overvalued PS
1.21
Undervalued PS
0.54

Financials

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Whales Holding MAX

D
Divisadero Street Capital Management, LP
Holding
MAX
+24.26%
3M Return

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Frequently Asked Questions

What is Mediaalpha Inc (MAX) stock price today?

The current price of MAX is 13.67 USD — it has decreased -2.36

What is Mediaalpha Inc (MAX)'s business?

MediaAlpha, Inc. is an online customer acquisition platform for insurance in property and casualty, health, and life. The Company's technology platform brings together insurance carriers, agents, and high-intent consumers through a real-time, programmatic, transparent, and results-driven ecosystem. Its platform is a set of predictive analytics algorithms that incorporate hundreds of variables to generate conversion probabilities for each consumer, enabling its partners to align customer acquisition costs with expected customer LTV across the platform. Its platform allows buyers to fully integrate first-party consumer data to enhance targeting parameters, bidding granularity and conversion tracking, resulting in accurate customer acquisition and LTV predictions. Its search and conversion datasets enable automated, algorithmic customer acquisition optimizations. It offers a self-service model, which enables its partners to directly manage the buying and selling process independently.

What is the price predicton of MAX Stock?

Wall Street analysts forecast MAX stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for MAX is16.75 USD with a low forecast of 15.00 USD and a high forecast of 19.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.

What is Mediaalpha Inc (MAX)'s revenue for the last quarter?

Mediaalpha Inc revenue for the last quarter amounts to 310.00M USD, increased 17.29

What is Mediaalpha Inc (MAX)'s earnings per share (EPS) for the last quarter?

Mediaalpha Inc. EPS for the last quarter amounts to 0.21 USD, decreased -625.00

How many employees does Mediaalpha Inc (MAX). have?

Mediaalpha Inc (MAX) has 147 emplpoyees as of July 08 2026.

What is Mediaalpha Inc (MAX) market cap?

Today MAX has the market capitalization of 852.33M USD.