TD Cowen analyst John Blackledge says Netflix at its upfront presentation announced 250M global advertising tier monthly active viewers, up from 190M in November 2025. Netflix will roll out 15 new ad tier markets starting next year while continuing to add new programmatic and other features for ad clients, the analyst tells investors in a research note. The company sees its ad revenue doubling to $3B in 2026, which should drive 25% of its incremental revenue, TD points out. The firm reiterates a Buy rating on Netflix shares with a $112 price target.
