Primo Brands Appoints Vaughn Dickinson as President of Customer Direct
Primo Brands announced organizational leadership changes designed to strengthen its customer experience, accelerate key growth priorities, and create a more agile, accountable operating model. As part of these changes, Vaughn Dickinson has joined the Company as President of Customer Direct & Go-to-Market, reporting to the CEO. His experience with multiple fast-moving consumer goods companies, including key leadership roles at PepsiCo, makes him a strong fit for the position as the Company focuses on improving customer experience, service reliability, profitable execution, and route-to-market scalability. As the Company moves to this more streamlined leadership model, the role of COO will be eliminated. To support a successful transition, Robert Austin will remain with the Company until December 31.
