RCI Should I Buy
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Rogers Communications Inc is not a strong buy right now for a beginner long-term investor with $50,000-$100,000 to deploy. The stock is oversold and has some supportive analyst upgrades, but the broader technical trend is still bearish and the proprietary trading signals do not show a buy setup today. Since the user is impatient and does not want to wait for a better entry, the direct answer is that this is not an attractive immediate buy; a hold is the better call at the current price.
The current price is 32.1, slightly above the 31.62 previous close, but the overall trend remains weak. MACD histogram is -0.677 and still expanding negatively, which confirms downside momentum. RSI_6 at 9.013 shows the stock is deeply oversold, so a bounce is possible, but oversold alone is not enough to reverse the trend. The moving averages are bearish with SMA_200 > SMA_20 > SMA_5, indicating the stock is still in a downtrend. Price is trading near S1 at 32.142 and above S2 at 30.665, while the pivot at 34.533 remains overhead resistance. Based on similar candlestick patterns, there is a 70% chance of a slight decline over the next day/week/month, which reinforces the weak near-term setup.
Analyst sentiment has improved materially, with multiple firms raising price targets and several upgrades to Buy/Overweight/Outperform. TD Securities said lower capex guidance should improve free cash flow and earnings estimates, while Scotiabank highlighted better free cash flow generation and potential valuation upside. The company also plans to release Q2 2026 results on July 22, which could provide a catalyst if free cash flow and margin trends improve.
The technical trend remains bearish and momentum is weak despite oversold conditions. The recent stock-pattern outlook also leans negative for the next day, week, and month. There is no strong insider buying, no significant hedge fund accumulation, and no recent congress trading activity. The brief news flow is mostly routine, with no major growth catalyst yet from operations or guidance beyond the upcoming earnings date.
No full quarterly financial statement was provided, so latest quarter revenue and earnings growth cannot be directly assessed. The available analyst commentary suggests the key financial theme is improving free cash flow due to lower capex guidance, which is viewed positively by analysts. The next reported quarter is Q2 2026, scheduled for July 22, 2026, and that will be the first major data point to confirm whether the free cash flow improvement is translating into stronger fundamentals.
Analyst sentiment has been trending more positive over the last several weeks. JPMorgan raised its target to C$65 and maintained Overweight, Canaccord raised to C$58 and kept Buy, RBC raised to C$63 and kept Outperform, TD upgraded the stock to Buy from Hold with a C$60 target, and Scotiabank upgraded to Outperform with a C$60.50 target. Desjardins remained at Hold but also increased its target to C$59. The wall Street pros view is constructive on valuation upside and free cash flow improvement, but there is still some caution reflected in mixed ratings. Overall, analysts are leaning bullish, but price action has not confirmed that optimism yet.
