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ROKU Overview

-
$
0.000
0.000(0.000%)
At close
0.000(0.000%)Aft-market
ET
$
0.000
0.000(0.000%)
At close
0.000(0.000%)Aft-market
ET
OverviewStock Price PredictionTechnicalValuationFinancialsEarningsShould I BuyNews & Events
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Intellectia

Loading chart...

High
142.940
Open
141.760
VWAP
141.76
Vol
2.68M
Mkt Cap
20.95B
Low
141.130
Amount
380.05M
EV/EBITDA(TTM)
102.98
Total Shares
148.34M
EV
18.76B
EV/OCF(TTM)
34.48
P/S(TTM)
4.33
Roku, Inc. is a TV streaming platform in the United States, Canada, and Mexico. The Company connects viewers to the content they love, enables content publishers to build and monetize audiences through advertising and subscriptions, and provides advertisers with capabilities to reach and engage consumers. The Company's segments include Advertising, Subscriptions, and Devices. The Company's Advertising segment includes the sale of digital advertising, including direct and programmatic video advertising, ads integrated into its user interface (UI), and related services. The Company's Subscriptions segment includes the sale of subscriptions to end users. The Company's Devices segment includes the sale of streaming players, Roku-made TVs, smart home products and services, audio products, and related accessories. The Company also owns and operates The Roku Channel, the home of premium and free entertainment; Howdy, a low-cost subscription service; and Frndly TV, a live TV streaming service.
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Events Timeline

(ET)
2026-07-02
12:00:00
Comcast Announces Spin-Off of NBCUniversal and Sky
select
2026-06-26 (ET)
2026-06-26
11:00:00
Paramount Prepares for Opposition to Warner Bros. Acquisition
select
2026-06-26
10:30:00
Roku, Inc. Invests $25M to Enhance Child Protection Features
select
link
2026-06-18 (ET)
2026-06-18
12:30:00
Fox Acquires Roku for $160 Per Share
select
2026-06-17 (ET)
2026-06-17
09:30:00
Smartly Partners with Roku to Enhance CTV Advertising Effectiveness
select

News

Yahoo Finance
8.5
07-06Yahoo Finance
Fox Corp Acquires Roku for $22 Billion, Reshaping Streaming Landscape
  • Acquisition Shock: Fox Corp's announcement of acquiring Roku for $22 billion has stunned industry professionals, marking a significant strategic move that may redefine Fox's role as a traditional media company in the streaming market.
  • Significant User Growth: Roku's subscription count reached 24.4 million by 2026, capturing a 4.5% market share, with a remarkable 40% growth in subscriptions compared to the overall U.S. growth of 16%, indicating strong user acquisition performance.
  • Diversified Revenue Streams: Roku's platform revenue for 2025, encompassing advertising and subscriptions, totaled $4.15 billion, with analysts estimating a 20% to 40% cut from subscription fees when users sign up directly through its operating system, enhancing its profitability.
  • Shifting Competitive Landscape: Fox's acquisition positions it strongly in the distribution revenue business, prompting traditional media companies to reassess their strategies in the streaming era, akin to the transformation efforts of Comcast and Disney.
PRnewswire
8.5
07-02PRnewswire
Investor Rights Law Firm Investigates Multiple Companies
  • Investigation Focus: Halper Sadeh LLC is investigating companies such as Nuvalent, Inc., Roku, Inc., Payoneer Global Inc., and Huntsman Corporation for potential violations of federal securities laws and breaches of fiduciary duties, which may impact shareholder rights.
  • Transaction Details: Nuvalent is being sold to GSK plc for $124.00 per share in cash, Roku is being sold for $96.00 in cash plus 0.9693 shares of Fox Class A common stock, Payoneer for $7.40 per share in cash, and Huntsman for 0.5476 shares of Olin, with terms that may limit superior competing offers.
  • Shareholder Rights: Shareholders are encouraged to contact Halper Sadeh LLC to discuss their rights and options, with the firm handling matters on a contingent fee basis, ensuring that shareholders are not responsible for out-of-pocket legal fees.
  • Legal Support: Halper Sadeh LLC represents investors globally, focusing on securities fraud and corporate misconduct, with attorneys instrumental in implementing corporate reforms and recovering millions of dollars for defrauded investors.
Fool
7.5
07-02Fool
Comcast Leverages Cable Data for Streaming Ad Precision
  • Data Transformation Advantage: As legacy pay-TV declines, Comcast plans to leverage its long-standing cable box data to enhance streaming ad targeting capabilities, thereby gaining an edge in a competitive market.
  • Improved Ad Precision: By analyzing user viewing habits and preferences, Comcast can provide advertisers with more precise audience targeting, which is expected to significantly increase ad effectiveness and return on investment.
  • Risks and Opportunities: While this transformation presents new business opportunities, it also carries risks related to data privacy and compliance, necessitating careful management of these potential challenges to maintain customer trust.
  • Investor Focus: With the rapid growth of the streaming ad market, Comcast's strategic shift may attract increased investor attention, potentially driving long-term stock price growth.
NASDAQ.COM
7.5
07-02NASDAQ.COM
Comcast Leverages Data Advantage for Targeted Advertising
  • Data-Driven Advertising Strategy: Comcast aims to enhance its targeted advertising capabilities in streaming and CTV by leveraging years of cable box viewing data, potentially gaining a competitive edge in a crowded market.
  • Viewer Experience Risks: While this data-driven strategy could yield financial benefits, it also poses risks related to viewer experience, increased churn, and compliance with privacy regulations, which may challenge the company's long-term growth.
  • Impact of Pay-TV Decline: As traditional pay-TV continues to fade, Comcast's data advantage may serve as a crucial support for its transformation, helping the company capture a larger market share in the streaming advertising sector.
  • Investor Considerations: Analysts have noted that Comcast did not make the current list of top investment stocks, urging investors to carefully assess the company's future growth potential before making investment decisions.
stocktwits
8.5
07-01stocktwits
Fox's Acquisition of Roku: Strategic Implications
  • Acquisition Overview: Fox announced in June its plan to acquire Roku for $22 billion, and despite initial negative market reactions, analysts believe this deal will serve as a long-term growth driver for Fox, suggesting that the market is underestimating its potential.
  • Stock Price Recovery: Following Wolfe Research's upgrade of Fox to ‘Outperform’ with a new price target of $71, Fox shares rose by 4% while Roku shares increased by 1.7%, indicating a gradual restoration of market confidence in the acquisition.
  • Strategic Shift: Analysts noted that the acquisition signifies a significant shift in Fox's risk profile, as it has historically been viewed as a stable media business, and Roku's integration will enhance its competitiveness in the streaming ad ecosystem, particularly amid the rise of free ad-supported platforms.
  • Industry Trend Analysis: Fox faces uncertainties regarding NFL broadcast rights renewal costs, which analysts believe will impact future cost structures, while also highlighting a broader disruption in the media industry that is prompting companies to reassess traditional media frameworks.
CNBC
6.0
07-01CNBC
Latest Wall Street Rating Updates
  • Abbott Labs Upgrade: Baird initiates coverage on Abbott Labs (ABT) with an outperform rating, projecting steady revenue and earnings growth of 6-8% over the next few years, bolstered by its leading position in the rapidly growing MedDevice market, enhancing the company's competitive edge.
  • Murphy USA Upgrade: Jefferies upgrades Murphy USA (MUSA) from hold to buy, citing improving fuel margins that are expected to drive EBITDA outlook significantly higher by 20-25%, which will materially enhance the company's financial performance in the coming years.
  • Abivax Upgrade: Jefferies raises Abivax (ABVX) to buy, noting strong data for its ulcerative colitis drug that alleviates key market concerns, which is likely to drive a rebound in the stock price.
  • Talos Energy Upgrade: Roth upgrades Talos Energy (TALO) from neutral to buy, raising the price target by 6% to $17, based on its robust balance sheet and low production decline rates, indicating strong future growth potential.
Wall Street analysts forecast ROKU stock price to rise
23 Analyst Rating
Wall Street analysts forecast ROKU stock price to rise
19 Buy
4 Hold
0 Sell
Strong Buy
Current: 0.000
sliders
Low
100.00
Averages
123.10
High
145.00
Current: 0.000
sliders
Low
100.00
Averages
123.10
High
145.00
Seaport Research
Buy
to
Buy
downgrade
$172 -> $155
AI Analysis
2026-06-16
Reason
Seaport Research
Price Target
$172 -> $155
AI Analysis
2026-06-16
downgrade
Buy
to
Buy
Reason
Seaport Research lowered the firm's price target on Roku (ROKU) to $155 from $172 and keeps a Buy rating on the shares. The firm is updating its price target on the stock following Fox Corp.'s (FOXA) announcement that it will purchase the company, the analyst tells investors.
Wedbush
Alicia Reese
Outperform
to
Neutral
downgrade
$155
2026-06-16
Reason
Wedbush
Alicia Reese
Price Target
$155
2026-06-16
downgrade
Outperform
to
Neutral
Reason
Wedbush analyst Alicia Reese downgraded Roku to Neutral from Outperform with a $155 price target. The firm is also removing Roku from Wedbush's Best Ideas List following the announcement that Fox Corp. (FOXA) intends to acquire Roku (ROKU) in a cash-and-stock transaction. Wedbush's downgrade does not reflect a change in its fundamental view of Roku's business. The firm believes Roku is worth at least $155 on a standalone basis, that it does not need to be acquired to fully realize its value, and that its Q1 beat-and-raise underscores the accelerating monetization trajectory it has documented in its recent work.
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Valuation Metrics

The current forward P/E ratio for Roku Inc (ROKU.O) is 61.35, compared to its 5-year average forward P/E of -20.77. For a more detailed relative valuation and DCF analysis to assess Roku Inc's fair value, Click here.

Forward PE

The forward P/E ratio is a valuation metric that divides a company's current stock price by its estimated future earnings per share over the next 12 months.
StronglyUndervaluedUndervaluedFairOvervaluedStronglyOvervalueddotted line Image
N/A
5Y Average PE
-20.77
Current PE
61.35
Overvalued PE
284.81
Undervalued PE
-326.35

Forward EV/EBITDA

The forward EV/EBITDA ratio is a valuation metric that divides a company's enterprise value (EV) by its estimated future earnings before interest, taxes, depreciation, and amortization (EBITDA) over the next 12 months.
StronglyUndervaluedUndervaluedFairOvervaluedStronglyOvervalueddotted line Image
N/A
5Y Average EV/EBITDA
8.24
Current EV/EBITDA
60.86
Overvalued EV/EBITDA
103.91
Undervalued EV/EBITDA
-87.43

Forward PS

The forward P/S ratio is a valuation metric that divides a company's current stock price by its estimated future sales (or revenue) per share over the next 12 months.
StronglyUndervaluedUndervaluedFairOvervaluedStronglyOvervalueddotted line Image
5Y Average PS
3.87
Current PS
3.38
Overvalued PS
7.12
Undervalued PS
0.62

Financials

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Whales Holding ROKU

O
Ossiam
Holding
ROKU
+32.64%
3M Return
A
ARK Investment Management LLC
Holding
ROKU
+22.89%
3M Return
W
Walleye Capital LLC
Holding
ROKU
+19.51%
3M Return
F
Fred Alger Management, LLC
Holding
ROKU
+16.98%
3M Return
J
Jacobs Levy Equity Management Inc
Holding
ROKU
+12.08%
3M Return
D
Duquesne Family Office LLC
Holding
ROKU
+9.59%
3M Return

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Frequently Asked Questions

What is Roku Inc (ROKU) stock price today?

The current price of ROKU is 141.21 USD — it has decreased -0.74

What is Roku Inc (ROKU)'s business?

Roku, Inc. is a TV streaming platform in the United States, Canada, and Mexico. The Company connects viewers to the content they love, enables content publishers to build and monetize audiences through advertising and subscriptions, and provides advertisers with capabilities to reach and engage consumers. The Company's segments include Advertising, Subscriptions, and Devices. The Company's Advertising segment includes the sale of digital advertising, including direct and programmatic video advertising, ads integrated into its user interface (UI), and related services. The Company's Subscriptions segment includes the sale of subscriptions to end users. The Company's Devices segment includes the sale of streaming players, Roku-made TVs, smart home products and services, audio products, and related accessories. The Company also owns and operates The Roku Channel, the home of premium and free entertainment; Howdy, a low-cost subscription service; and Frndly TV, a live TV streaming service.

What is the price predicton of ROKU Stock?

Wall Street analysts forecast ROKU stock price to rise over the next 12 months. According to Wall Street analysts, the average 1-year price target for ROKU is123.10 USD with a low forecast of 100.00 USD and a high forecast of 145.00 USD. However, analyst price targets are subjective and often lag stock prices, so investors should focus on the objective reasons behind analyst rating changes, which better reflect the company's fundamentals.

What is Roku Inc (ROKU)'s revenue for the last quarter?

Roku Inc revenue for the last quarter amounts to 1.25B USD, increased 22.36

What is Roku Inc (ROKU)'s earnings per share (EPS) for the last quarter?

Roku Inc. EPS for the last quarter amounts to 0.57 USD, decreased -400.00

How many employees does Roku Inc (ROKU). have?

Roku Inc (ROKU) has 3600 emplpoyees as of July 08 2026.

What is Roku Inc (ROKU) market cap?

Today ROKU has the market capitalization of 20.95B USD.