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SSP Should I Buy

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Intellectia

Should You Buy E W Scripps Co (SSP) Today? Analysis, Price Targets, and 2026 Outlook.

Conclusion
Hold
Latest Price
3.150
1 Day change
0.96%
52 Week Range
5.390
Analysis Updated At
2026/07/03
Should I buy Analysis is updated weekly. For real time "Should I Buy" analysis, please sign up to get free answers.

SSP is not a good buy right now for a beginner long-term investor with $50,000-$100,000 to deploy. The stock is still in a mixed-to-bearish technical setup, there is no fresh positive news catalyst, no strong proprietary buy signal, and the latest analyst target was cut even though the Buy rating was maintained. I would not call this a clear buy at the current price of $3.12.

Technical Analysis

The short-term momentum is improving but the broader trend remains weak. MACD histogram is positive and expanding, which suggests near-term upside momentum. RSI_6 at 65.1 is neutral to slightly strong, not oversold. However, the moving averages are bearish with SMA_200 > SMA_20 > SMA_5, which confirms the longer-term trend is still down. Price is sitting just below R1 at 3.157 with pivot support at 2.87, so the stock is trading near a short-term resistance area rather than a clean breakout zone.

Options Data

Bullish
Open Interest Put-Call Ratio
Bullish
Option Volume Put-Call Ratio

The options sentiment is bullish-to-neutral based on the low open interest put-call ratio of 0.39, meaning call positioning dominates. Implied volatility is high at 138.29, with IV percentile 80.56, showing elevated option pricing and speculation. Call open interest (2,196) is well above put open interest (850), and option volume today is light at 25 contracts, so sentiment is positive but not backed by strong trading activity.

Technical Summary

StrongSellSellNeutralBuyStrongBuydotted line Image
Sell
8
Buy
4

Positive Catalysts

  • Analyst firm Benchmark still keeps a Buy rating, which supports the idea that the market sees some longer-term value. The options market is skewed toward calls, suggesting some bullish positioning. MACD is improving, and the price is close to near-term resistance, so a breakout could attract interest if momentum continues.

Neutral/Negative Catalysts

  • No news in the recent week means there is no current event-driven catalyst. The latest analyst action cut the price target from $10 to $8, which is still bullish but clearly less confident than before. Technical trend remains bearish on the longer horizon. Hedge funds and insiders are neutral, with no meaningful buying support. There is no recent congress trading data or notable political/influential figure activity.

Financial Performance

Financial snapshot data was not available due to an error, so there is no latest quarter financial readout to assess. Because the latest quarter season is unavailable, I cannot confirm recent revenue, EBITDA, or margin growth trends from the provided data.

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

Recent analyst trend is still positive on rating but weaker on price target: Benchmark lowered its target to $8 from $10 while keeping a Buy rating. That suggests the Wall Street view is constructive but less aggressive on upside than before. Pros: differentiated business narrative, continued Buy rating. Cons: reduced target, large-scale M&A uncertainty until Washington clarity improves, and high-profile antitrust issues are still a concern. Overall, pros are present but the target cut signals moderation in conviction.

Wall Street analysts forecast SSP stock price to rise
3 Analyst Rating
Wall Street analysts forecast SSP stock price to rise
2 Buy
1 Hold
0 Sell
Moderate Buy
Current: 3.120
sliders
Low
3
Averages
7
High
10
Current: 3.120
sliders
Low
3
Averages
7
High
10
Benchmark
Buy
downgrade
$10 -> $8
AI Analysis
2026-05-11
Reason
Benchmark
Price Target
$10 -> $8
AI Analysis
2026-05-11
downgrade
Buy
Reason
Benchmark lowered the firm's price target on E.W. Scripps to $8 from $10 and keeps a Buy rating on the shares. The firm says it gives Scripps "a lot of credit for creating a differentiated narrative," but thinks large scale M&A is off the table until there is more clarity from Washington around the cap or an end to the current high-profile antitrust case. However, "that does not mean incremental progress cannot be made in the interim," the analyst tells investors.
Benchmark
Buy
maintain
$8 -> $10
2026-02-27
Reason
Benchmark
Price Target
$8 -> $10
2026-02-27
maintain
Buy
Reason
Benchmark raised the firm's price target on E.W. Scripps to $10 from $8 and keeps a Buy rating on the shares.
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