STGW News & Events

IBM (IBM) appointed Stagwell (STGW) as its lead creative partner. Stagwell's Code and Theory and Anomaly will work together as a single, unified creative force, together providing world-class brand and campaign creativity. Working alongside IBM, Code and Theory and Anomaly will help evolve the "Let's Create Smarter Business" campaign across channels and geographies. Stagwell's technology-forward operating model ensures the creative work stays connected, consistent and moving at the speed IBM's business demands. Stagwell's first work with IBM is expected in August.

IBM (IBM) has selected Stagwell (STGW) as its new lead creative agency following a competitive review, ending its roughly 32-year relationship with WPP's (WPP) Ogilvy as the company looks to sharpen its enterprise AI positioning and accelerate marketing execution, Brian Bonilla of AdAve reports.