SW News & Events

Smurfit Westrock has partnered with Coca-Cola China to launch a series of paper-based packaging solutions for the brand's 2026 World Cup campaign. Developed following a packaging workshop with Coca-Cola's channel team, the solutions aim to capture the excitement of the World Cup alongside meeting the practical demands of modern retail. A key highlight is an eight-can gift pack created for supermarket shelves and featuring space for a World Cup souvenir. In addition to the flagship gift pack, Smurfit Westrock developed a range of formats tailored to different channels and occasions, including an octagonal seven mini-can pack, a basket-style pack, and an e-commerce solution.

The Washington State Department of Labor & Industries has opened two new inspections into kraft pulp and paper mills in Washington, expanding regulatory scrutiny beyond its ongoing investigation into the fatal tank failure at Nippon Dynawave Packaging's Longview mill that killed 11 workers, Simon Matthis of Pulpaper News reports. Smurfit Westrock's Longview mill is one of the mills under inspection, according to the report. "Keeping workers safe at work is our top priority," said Gov. Bob Ferguson. "We continue to grieve with the families and loved ones of those killed in the deadliest industrial tragedy in modern Washington state history. My team is proactively working to ensure employers are identifying and addressing any potential risks that exist at similar sites."