UP News & Events

Wheels Up Experience announced it has reached 100 Brand Days, or 100 days with zero operational cancellations, so far in 2026. A Brand Day is defined by Wheels Up as a day with zero operational cancellations, a key measure of reliability and service consistency for members and customers.

Palantir Technologies (PLTR) announced an expansion of its partnership with Surf Air Mobility (SRFM). Under the expanded agreement, Palantir and Surf Air Mobility are committing additional resources to accelerate the development and commercial release of SurfOS, including OperatorOS, OwnerOS, and SurfOS Enterprise Solutions products. The expanded partnership builds on the successful commercial launch of BrokerOS and the recent announcement of a multi-million-dollar contract with Wheels Up (UP), a provider of on-demand private aviation, to be the launch customer for Enterprise BrokerOS. SurfOS is powered by Palantir's AIP and Foundry and is designed to bring modern software to the private aviation and air mobility industries, a segment that has historically relied on manual processes and fragmented, outdated software systems. SurfOS provides aircraft operators, brokers, owners, and manufacturers with the tools needed to manage operations, drive efficiencies, and reduce costs.

Surf Air Mobility (SRFM) announced Wheels Up Experience (UP) as the launch customer for Enterprise BrokerOS, Surf Air Mobility's SurfOS charter broker product powered by Palantir Technologies Inc.'s (PLTR) Foundry and Artificial Intelligence Platform. George Mattson, Chief Executive Officer of Wheels Up, said: "This partnership is a defining step in solidifying Wheels Up as the most customer-centric, AI-forward and operationally excellent company in private aviation. By combining Wheels Up's scale, brand and aviation expertise with Surf Air Mobility's transformative aviation software and Palantir's leadership in AI, we are setting a new standard for how private aviation is sold, operated and experienced. This is technology as a competitive advantage in the marketplace, not a back-office function."