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ZBRA Should I Buy

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OverviewStock Price PredictionTechnicalValuationFinancialsEarningsShould I BuyNews & Events
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Intellectia

Should You Buy Zebra Technologies Corp (ZBRA) Today? Analysis, Price Targets, and 2026 Outlook.

Conclusion
Hold
Latest Price
264.650
1 Day change
-2.09%
52 Week Range
352.660
Analysis Updated At
2026/06/19
Should I buy Analysis is updated weekly. For real time "Should I Buy" analysis, please sign up to get free answers.

Zebra Technologies Corp (ZBRA) is not a strong buy for a beginner long-term investor at this time. While there are positive analyst ratings and hedge fund interest, the technical indicators are bearish, insider selling is significant, and there is no recent AI or SwingMax trading signal. The stock's price trend and lack of strong positive catalysts suggest waiting for a more favorable entry point.

Technical Analysis

The technical indicators for ZBRA are bearish. The MACD histogram is negative and contracting, the RSI is neutral at 51.405, and the moving averages indicate a bearish trend (SMA_200 > SMA_20 > SMA_5). Key support and resistance levels are Pivot: 229.617, R1: 242.524, S1: 216.709, R2: 250.499, S2: 208.734.

Options Data

Bullish
Open Interest Put-Call Ratio
Bearish
Option Volume Put-Call Ratio

Technical Summary

StrongSellSellNeutralBuyStrongBuydotted line Image
Sell
5
Buy
8

Positive Catalysts

  • Hedge funds are significantly increasing their buying activity, with a 119,288.89% increase over the last quarter. Analysts have raised price targets recently, with several upgrades and positive outlooks citing improving demand and cost execution.

Neutral/Negative Catalysts

  • Insiders are selling heavily, with a 1,965.39% increase in selling activity over the last month. Technical indicators are bearish, and there is no recent news or event-driven catalysts to support a strong upward move.

Financial Performance

No financial performance data available for analysis.

Growth

Profitability

Efficiency

Analyst Ratings and Price Target Trends

Recent analyst ratings are positive, with multiple upgrades and increased price targets. Analysts cite improving demand, better execution, and conservative guidance as reasons for optimism. However, some analysts maintain neutral or hold ratings due to concerns about memory cost trends.

Wall Street analysts forecast ZBRA stock price to rise
7 Analyst Rating
Wall Street analysts forecast ZBRA stock price to rise
4 Buy
3 Hold
0 Sell
Moderate Buy
Current: 270.290
sliders
Low
291
Averages
363.8
High
415
Current: 270.290
sliders
Low
291
Averages
363.8
High
415
Truist
Hold
maintain
$267 -> $296
AI Analysis
2026-07-02
Reason
Truist
Price Target
$267 -> $296
AI Analysis
2026-07-02
maintain
Hold
Reason
Truist raised the firm's price target on Zebra Technologies to $296 from $267 and keeps a Hold rating on the shares. The firm adjusted estimates and targets in the machinery, infrastructure services, and multi-industry group as part of a Q2 preview. Truist sees positive setup for Q2 earnings reports across the sector. Demand trends remain strong across the group, with continued support from secular growth tailwinds in power, data center, aerospace and defense, and infrastructure, the analyst tells investors in a research note.
Barclays
NULL
to
Overweight
maintain
$345 -> $346
2026-06-23
Reason
Barclays
Price Target
$345 -> $346
2026-06-23
maintain
NULL
to
Overweight
Reason
Barclays raised the firm's price target on Zebra Technologies to $346 from $345 and keeps an Overweight rating on the shares. The firm updated estimates in the industrial technology group as Q2 nears a close.
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