Meta Launches New Smart Glasses with Enhanced AI Features
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jun 23 2026
0mins
Source: stocktwits
- Product Launch: Meta Platforms Inc. has unveiled a new collection of smart glasses featuring 26 distinct styles, enhanced Meta AI capabilities, and voice-activated features, aiming to capture market share ahead of Apple's anticipated AR product launch.
- Strategic Partnership: The expansion of Meta's long-term alliance with EssilorLuxottica leverages their global retail footprint and manufacturing expertise, ensuring widespread accessibility of the new products and driving mainstream adoption of smart wearables.
- Price Advantage: With an entry price of $299, Meta's smart glasses are positioned as an affordable alternative compared to Snap's $2,195 AR glasses, strategically targeting consumers in a competitive high-end market.
- Market Reaction: Although META stock gained nearly 1.5% on the launch day, it has lost 14% year-to-date, reflecting cautious market sentiment towards smart wearables, with retail sentiment on Stocktwits showing a 'bearish' outlook.
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Analyst Views on META
Wall Street analysts forecast META stock price to rise
44 Analyst Rating
37 Buy
6 Hold
1 Sell
Strong Buy
Current: 600.290
Low
655.15
Averages
824.71
High
1117
Current: 600.290
Low
655.15
Averages
824.71
High
1117
About META
Meta Platforms, Inc. is building human connections, powered by artificial intelligence and immersive technologies. The Company's products enable people to connect and share with friends and family through mobile devices, personal computers, virtual reality (VR) and mixed reality (MR) headsets, augmented reality (AR), and wearables. It also helps people discover and learn about what is going on in the world around them, enabling people to share their experiences, ideas, photos, videos, and other content with audiences ranging from their closest family members and friends to the public at large. The Company's segments include Family of Apps (FoA) and Reality Labs (RL). FoA segment includes Facebook, Instagram, Messenger, WhatsApp and Threads. RL segment includes its virtual, augmented, and mixed reality related consumer hardware, software and content. Its product offerings in VR include its Meta Quest devices, as well as software and content available through the Meta Horizon Store.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- New Cloud Business Plans: Meta's intention to establish a new cloud business to sell excess AI computing capacity not only reflects a reassessment of its AI capabilities but also serves as a direct response to its excessive spending during the pandemic, heightening investor concerns.
- Lack of Market Confidence: Meta's Reality Labs division continues to incur billions in losses each quarter, and the failure of its metaverse investments to deliver anticipated returns raises doubts about its future spending strategy, potentially leading to further stock price declines.
- Stock Volatility Risk: With Meta's stock already down 9% this year, heightened investor worries about overspending on AI could lead to even greater downward pressure on the stock price, reflecting a lack of confidence in the company's financial health.
See More
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- New Revenue Stream: Meta may create a new revenue stream by renting out its excess computing capacity, a strategy similar to SpaceX's successful model, which could generate over $2 billion in monthly revenue, highlighting the profitability potential of this market.
- User Growth Challenges: Despite attracting over 3.5 billion users daily across its social media apps, Meta is addressing stagnant advertising growth by enhancing user engagement through AI, which helps increase ad revenue and mitigates growth stagnation in its advertising business.
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See More
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- Privacy Protection Concerns: Apple reiterated its criticism of the DMA, arguing that its mandates exceed lawful and proportional limits, potentially eroding decades of privacy and security protections, which could harm its reputation in the European market and expose users to new risks.
- Appeal Possibility: Apple has the option to appeal to the Court of Justice of the European Union on legal matters, although the court clarified that the classification of iMessage does not impose binding legal effects on Apple's status, as it is not listed under DMA obligations.
- Strengthened Competition Regulation: This ruling bolsters the position of EU antitrust regulators, aiming to create more space for rivals and enhance consumer choice in Europe, which may have profound implications for Apple's market strategy and future business models.
See More
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- Selling Excess Computing Power: Meta is considering selling its excess computing capacity, similar to Amazon and SpaceX, which could create a new revenue stream to partially offset the high costs associated with AI development.
- Stock Performance Struggles: Over the past year, Meta's stock has declined by more than 15%, and it is down 7% in 2026 so far, making the company's current valuation metrics appear attractive with a forward P/E ratio below 20.
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See More
