On Holding Co-Founder Plans Expansion into Football
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jun 25 2026
0mins
On Holding co-founder Olivier Bernhard told Bloomberg in an interview that the company plans to expand into football.
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Analyst Views on ONON
Wall Street analysts forecast ONON stock price to rise
21 Analyst Rating
18 Buy
2 Hold
1 Sell
Strong Buy
Current: 36.870
Low
30.00
Averages
60.79
High
85.00
Current: 36.870
Low
30.00
Averages
60.79
High
85.00
About ONON
On Holding AG is a Switzerland-based company active in athletic sports accesories industry. The Company provides footwear and sports apparel and is engaged in developing and distributing performance sports products, through independent retailers and global distributors. The Company sells its products trough the internet and its own stores.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Reduced Advertising Spend: Nike's selling, general, and administrative expenses decreased by 2% to $4.08 billion in the fourth quarter, reflecting a cautious approach to advertising spending, although future demand creation expenses are expected to rise due to World Cup investments.
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See More
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- Executive Transition Risk: CFO Matthew Friend will step down on August 17, replaced by David Denton, former CFO of Pfizer, and such management changes may signal internal issues within the company, prompting investors to remain cautious.
- Intensifying Market Competition: Nike faces increasing competition from brands like On Holding and Deckers, compounded by nationalistic consumer sentiment and declining wholesale demand in China, with revenue in Greater China expected to drop by 20%, further impacting the company's market share and growth prospects.
See More
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- Pessimistic Market Expectations: Nike anticipates a 2%-4% revenue decline in Q4, with Greater China expected to see a 20% drop due to reduced wholesale demand and marketplace reset actions, highlighting the company's struggles to regain growth.
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