KO News & Events

Smurfit Westrock has partnered with Coca-Cola China to launch a series of paper-based packaging solutions for the brand's 2026 World Cup campaign. Developed following a packaging workshop with Coca-Cola's channel team, the solutions aim to capture the excitement of the World Cup alongside meeting the practical demands of modern retail. A key highlight is an eight-can gift pack created for supermarket shelves and featuring space for a World Cup souvenir. In addition to the flagship gift pack, Smurfit Westrock developed a range of formats tailored to different channels and occasions, including an octagonal seven mini-can pack, a basket-style pack, and an e-commerce solution.

Marriott International (MAR) and The Coca-Cola Company (KO) announced a global agreement that will expand choice and elevate the guest experience across Marriott's portfolio, bringing The Coca-Cola Company's brands to hotels around the world. Under the agreement, The Coca-Cola Company becomes Marriott's global beverage partner across several categories, including carbonated soft drinks and a growing range of hydration and functional beverages. Guests will begin seeing Coca-Cola's brands across guestrooms, restaurants, lounges and meetings and events, with a phased rollout beginning today and continuing worldwide over the coming months. The agreement was developed in collaboration with Hot Shoppe Services International, Marriott's global procurement organization, leveraging its scale and supplier network to help drive value for owners and operators worldwide.