GoPro MAX2 Firmware Update Enhances Professional Image Quality
Written by Emily J. Thompson, Senior Investment Analyst
Updated: Jun 25 2026
0mins
Source: PRnewswire
- Firmware Update Highlights: GoPro's new firmware for the MAX2 camera introduces professional-grade 10-bit color and GP-Log capabilities, enhancing creative control across all time lapse recording modes, catering to the high demands of professional users for image quality.
- Bitrate Enhancement: The new firmware supports a maximum recording bitrate of 200Mbps, a significant upgrade that will greatly improve image quality for content creators and athletes, ensuring clearer and more detailed visuals during shoots.
- Summer Promotion: The MAX2 camera is currently available at a limited-time discount of $200, priced at just $299.99 down from $499.99, enticing more consumers to capture exciting moments this summer and boosting market sales potential.
- Accessory Bundle Offer: The MAX2 and accessories bundle is now priced at $369.99, including the camera, extension pole, two Enduro batteries, and a 64GB microSDXC card, providing a comprehensive shooting solution that further enhances user experience.
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Analyst Views on GPRO
Wall Street analysts forecast GPRO stock price to rise
1 Analyst Rating
0 Buy
0 Hold
1 Sell
Moderate Sell
Current: 0.739
Low
1.30
Averages
1.30
High
1.30
Current: 0.739
Low
1.30
Averages
1.30
High
1.30
About GPRO
GoPro, Inc. produces cameras, and mountable and wearable accessories. The Company offers a family of flagship cameras, including HERO13 Black, HERO13 Black Creator Edition, HERO, HERO12 Black, HERO12 Black Creator Edition, HERO11 Black, HERO11 Black Creator Edition, and MAX. HERO13 Black is its flagship camera, featuring a GP2 processor and HyperSmooth 6.0 image stabilization. MAX is a 360-degree waterproof camera featuring MAX HyperSmooth image stabilization, 360-degree MAX TimeWarp Video, MAX SuperView, PowerPano, voice control and a front facing touch display. Its subscription service offers full access to the video and photo editing features in the new Quik desktop app and Quik mobile app. It offers mobile, desktop and Web applications that provide a media workflow for archiving, editing, multi-clip story creation, and sharing content on the fly. It also offers a lifestyle gear lineup that melds its signature design and versatility across a line of bags, backpacks and cases.
About the author
Emily J. Thompson
Emily J. Thompson, a Chartered Financial Analyst (CFA) with 12 years in investment research, graduated with honors from the Wharton School. Specializing in industrial and technology stocks, she provides in-depth analysis for Intellectia’s earnings and market brief reports.
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- Scale Advantage: Apple and Microsoft leverage their market scale to transfer rising costs to consumers, although some may delay upgrades, both companies are likely to maintain profitability, reflecting their strong competitive position in the industry.
- Challenges for Smaller Firms: In contrast, smaller hardware companies like GoPro and Sonos face greater challenges, with GoPro reporting an 80% to 115% increase in memory costs near the end of Q1, putting them at a disadvantage in price competition and potentially impacting their market share and profitability.
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GoPro MAX2 Firmware Update Enhances Professional Image Quality
- Firmware Update Highlights: GoPro's new firmware for the MAX2 camera introduces professional-grade 10-bit color and GP-Log capabilities, enhancing creative control across all time lapse recording modes, catering to the high demands of professional users for image quality.
- Bitrate Enhancement: The new firmware supports a maximum recording bitrate of 200Mbps, a significant upgrade that will greatly improve image quality for content creators and athletes, ensuring clearer and more detailed visuals during shoots.
- Summer Promotion: The MAX2 camera is currently available at a limited-time discount of $200, priced at just $299.99 down from $499.99, enticing more consumers to capture exciting moments this summer and boosting market sales potential.
- Accessory Bundle Offer: The MAX2 and accessories bundle is now priced at $369.99, including the camera, extension pole, two Enduro batteries, and a 64GB microSDXC card, providing a comprehensive shooting solution that further enhances user experience.
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- Memory Shortage Impact: Apple CEO Tim Cook stated that price increases are 'unavoidable' due to global memory shortages, indicating that even market leaders cannot escape cost pressures, which may affect consumer purchasing decisions.
- Price Increase Expectations: Analysts predict that Apple may raise the prices of the iPhone Pro and Pro Max by $100 each, while lower-end devices might remain unchanged, potentially altering the competitive landscape in the high-end market.
- Market Share Opportunity: As Android manufacturers cut specs or raise prices due to rising memory costs, Apple could capitalize on this by attracting budget-conscious consumers, thereby expanding its market share, especially with smartphone prices expected to rise by 20% this year.
- Supply Chain Response Strategy: Cook mentioned that Apple might leverage its cash reserves to increase memory supply, demonstrating the company's adaptability in facing supply chain challenges, aiming to ensure the ongoing competitiveness of its products.
See More
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- Rising Memory Costs: The AI boom has increased demand for memory chips in data centers, tightening supply across the electronics market, prompting Apple to raise prices on some iPads and Macs, while Microsoft increased the Xbox Series S price by $100, indicating their ability to pass on costs to consumers.
- Scale Advantage: Apple and Microsoft leverage their market scale to transfer rising costs to consumers, although some may delay upgrades, both companies are likely to maintain profitability, reflecting their strong competitive position in the industry.
- Challenges for Smaller Firms: In contrast, smaller hardware companies like GoPro and Sonos face greater challenges, with GoPro reporting an 80% to 115% increase in memory costs near the end of Q1, putting them at a disadvantage in price competition and potentially impacting their market share and profitability.
- Micron's Clear Advantage: The rise in memory prices grants suppliers like Micron greater pricing power, making it a clear winner amid tight supply, and investors should monitor the implications of this trend on companies of varying sizes, particularly the disparity between large and small firms.
See More
Middle East Tensions Rise, Oil Prices Edge Up
- Escalating Middle East Tensions: The U.S. struck Iranian military targets over the weekend after Iran attacked a Panamanian-flagged oil tanker, temporarily halting ceasefire talks and highlighting the region's complex and uncertain dynamics.
- Oil Price Response: Following the escalation, international benchmark Brent crude oil prices edged up to $72.31, while U.S. West Texas Intermediate futures reached $69.82, reflecting market concerns over potential supply disruptions.
- Tech Stock Dynamics: Despite facing pressure, SpaceX is poised to become one of the fastest additions to the Nasdaq-100 index, which could attract buying from index-tracking funds, indicating investor focus on a tech recovery.
- Small Business Struggles: Memory prices surged by 80% to 115%, putting companies like GoPro at risk of bankruptcy, illustrating the intensifying competition and profit pressures within the industry.
See More
Memory Crisis Hits Consumer Electronics Market
- Soaring Memory Costs: Tomaž Zaman, co-founder of Mono Technologies, reported that the cost of 8GB DRAM skyrocketed from $35 to $300, forcing him to consider raising the price of his flagship router development kit or reducing memory, impacting 1,300 customers who placed deposits.
- Widespread Industry Struggles: Companies like GoPro and Sonos are facing existential threats due to rising memory prices, with GoPro warning of potential bankruptcy and Sonos shares down 23% this year, highlighting the vulnerability of smaller electronics manufacturers in the current economic climate.
- Price Increases by Giants: Apple and Microsoft recently announced price hikes for iPads and Macs, with CEO Tim Cook describing the situation as a
See More
Apple and Microsoft Raise Prices Amid Component Crisis for Smaller Manufacturers
- Price Increase Trend: Apple and Microsoft announced price hikes on key devices this week, with Apple raising iPad and Mac prices and Microsoft increasing the Xbox Series S by $100, reflecting the pressure of soaring memory costs that may impact consumer purchasing power and market demand.
- Small Manufacturer Struggles: Mono Technologies faces a challenge as memory costs surged from $35 to $300, significantly increasing production costs for its flagship router, potentially forcing it to raise prices or reduce specifications, thereby affecting its market competitiveness.
- Market Crisis Intensifies: GoPro warned of potential bankruptcy due to memory costs rising by 80% to 115% in Q1, while Sonos shares fell 23% under pressure from memory prices, highlighting the vulnerability of smaller electronics manufacturers in the current economic environment.
- Memory Suppliers Benefit: Micron reported a revenue increase of over four times in its latest earnings report, with gross margins soaring from 39% to nearly 85%, indicating a positive impact of rising memory prices on large suppliers, further exacerbating the survival crisis for smaller manufacturers.
See More
GoPro MAX2 Firmware Update Enhances Professional Image Quality
- Firmware Update Highlights: GoPro's new firmware for the MAX2 camera introduces professional-grade 10-bit color and GP-Log capabilities, enhancing creative control across all time lapse recording modes, catering to the high demands of professional users for image quality.
- Bitrate Enhancement: The new firmware supports a maximum recording bitrate of 200Mbps, a significant upgrade that will greatly improve image quality for content creators and athletes, ensuring clearer and more detailed visuals during shoots.
- Summer Promotion: The MAX2 camera is currently available at a limited-time discount of $200, priced at just $299.99 down from $499.99, enticing more consumers to capture exciting moments this summer and boosting market sales potential.
- Accessory Bundle Offer: The MAX2 and accessories bundle is now priced at $369.99, including the camera, extension pole, two Enduro batteries, and a 64GB microSDXC card, providing a comprehensive shooting solution that further enhances user experience.
See More
Apple to Raise Prices Due to Memory Shortage
- Memory Shortage Impact: Apple CEO Tim Cook stated that price increases are 'unavoidable' due to global memory shortages, indicating that even market leaders cannot escape cost pressures, which may affect consumer purchasing decisions.
- Price Increase Expectations: Analysts predict that Apple may raise the prices of the iPhone Pro and Pro Max by $100 each, while lower-end devices might remain unchanged, potentially altering the competitive landscape in the high-end market.
- Market Share Opportunity: As Android manufacturers cut specs or raise prices due to rising memory costs, Apple could capitalize on this by attracting budget-conscious consumers, thereby expanding its market share, especially with smartphone prices expected to rise by 20% this year.
- Supply Chain Response Strategy: Cook mentioned that Apple might leverage its cash reserves to increase memory supply, demonstrating the company's adaptability in facing supply chain challenges, aiming to ensure the ongoing competitiveness of its products.
See More
